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Custom Signs & Graphics for your Business

Your Full Service San Diego Sign & Graphics Company - In A NEW Location!

Since 2004 we have been serving all of San Diego and beyond. If you are interested in developing a more strategic relationship with your signage and graphics provider...you've found a partner! Your complete satisfaction is our goal. That's why we at Miramar Sign Works & Graphics do everything we can to manufacture your project to your specifications and deliver in a very timely manner.

Contact us at 858-566-3010. To learn more about our company, check out our Photo Gallery, read our Blog, or our Email Archives.

A Full Service Sign & Graphics Company

Our website highlights some of the signs we have produced and installed during our many years of operation. To see a small selection, check out our Project Gallery and Sign Product Links. For some quick examples, see below:

  • ADA, Suite and Wayfinding signs are needed in every every space - retail or corporate.
  • Channel Letters are top of the line signs that attract the most attention and get the best results.
  • Digital Graphics are a great option for interior, exterior, vehicles and more.
  • Dimensional Letters (not internally illuminated) are an excellent choice for exterior or interior signs.
  • Reception or Lobby Signs can make a bold statement and welcome visitors to your space.
  • Exterior Signs have many options such as sandblasted, dimensional, plaques, electrical, handpainted, traffic/wayfinding and more.
  • Monument Signs offer companies the chance to advertise in high traffic areas.
  • Vinyl Graphics are an easy and simple solution for windows, panel signs, vehicles, and interior design elements.
  • We also specialize in traffic or parking signs, directional signs, or tradeshow supplies, and have many solutions to fit your needs.

Request an Estimate

To request a sign or graphic estimate or get help with a project, visit our Products & Services area. To find helpful information, search Resources & Support. To learn more about us, browse through our Company Information section. Miramar Sign Works & Graphics is a vendor for today and tomorrow!
We also offer green sign products and work with environmentally friendly vendors.
GEMINI INCORPORATED, Awarded the Minnesota Green Star Facility Award from the Minnesota Pollution Control Agency. Feel free to go to the Site Search at any time if you're having trouble locating a particular item. If there's anything we can do to improve our site, please let us know.

Common Marketing Terms and Definitions You Should Know

Common Marketing Terms and Definitions You Should Know

The world of marketing is filled with loads of technical jargon. There seems to be a new acronym to learn every day. It can be difficult to stay on top of all the words and phrases marketers need to know. We’ve compiled a handy list of definitions you can reference when faced with a word that leaves you stumped. 

Closed-Loop Marketing: A type of marketing that gives you the ability to execute, track and show how your efforts affected bottom-line business growth.

CMS: Content Management System. A CMS is a user-friendly website application that makes designing websites more intuitive for the not so tech-savvy customer. Users can create content, edit and manage their websites through a CMS.

Conversion: Any action an advertiser deems valuable. Examples include purchases, newsletter sign-ups, completed contact forms, etc.

CPL: Cost Per Lead. The amount it costs your company to acquire a new lead.

CRM: Customer Relationship Management. CRM refers to all the practices, strategies and technologies companies use to improve their relationship with customers. It’s the way they manage and analyze interactions and data throughout the lifecycle of a customer-business relationship.

Dynamic Content: Also known as adaptive content, this term refers to personalized web content that changes based on user data and behavior. It’s meant to give users a more engaging web experience. One example would be including personalized greetings on your website’s home page.

Engagement: Any type of interaction between your business and a customer on social media. Engagements can come in the form of likes, comments, shares, tags, etc.

Inbound Marketing: Marketing tactics intended to attract customers to a store, website, social media platform, etc. It’s different from traditional strategies in which marketers have to go out to get potential customers’ attention.

KPI: Key Performance Indicator. A specific measurement businesses use to evaluate the success of a marketing tactic. KPIs are typically utilized to track progress of overall marketing goals. Examples can include return on investment (ROI), increased profit margin or call-to-action conversion rates.

SEO: Search Engine Optimization. SEO refers to the strategies and techniques used to obtain a higher-ranking placement on the results page of a search engine, which therefore will hopefully earn your business more leads.

SERP: Search Engine Results Page

It can be hard to master all of the technical vernacular that comes with marketing. This list should give you a leg up on learning it, and you’ll soon be on your way to being a walking marketing dictionary.