See our Sign Showroom !
Phone: 888.596.7446
Fax:
Cell:

Custom Signs & Graphics for your Business

Your Full Service San Diego Sign & Graphics Company - In A NEW Location!

Since 2004 we have been serving all of San Diego and beyond. If you are interested in developing a more strategic relationship with your signage and graphics provider...you've found a partner! Your complete satisfaction is our goal. That's why we at Miramar Sign Works & Graphics do everything we can to manufacture your project to your specifications and deliver in a very timely manner.

Contact us at 858-566-3010. To learn more about our company, check out our Photo Gallery, read our Blog, or our Email Archives.

A Full Service Sign & Graphics Company

Our website highlights some of the signs we have produced and installed during our many years of operation. To see a small selection, check out our Project Gallery and Sign Product Links. For some quick examples, see below:

  • ADA, Suite and Wayfinding signs are needed in every every space - retail or corporate.
  • Channel Letters are top of the line signs that attract the most attention and get the best results.
  • Digital Graphics are a great option for interior, exterior, vehicles and more.
  • Dimensional Letters (not internally illuminated) are an excellent choice for exterior or interior signs.
  • Reception or Lobby Signs can make a bold statement and welcome visitors to your space.
  • Exterior Signs have many options such as sandblasted, dimensional, plaques, electrical, handpainted, traffic/wayfinding and more.
  • Monument Signs offer companies the chance to advertise in high traffic areas.
  • Vinyl Graphics are an easy and simple solution for windows, panel signs, vehicles, and interior design elements.
  • We also specialize in traffic or parking signs, directional signs, or tradeshow supplies, and have many solutions to fit your needs.

Request an Estimate

To request a sign or graphic estimate or get help with a project, visit our Products & Services area. To find helpful information, search Resources & Support. To learn more about us, browse through our Company Information section. Miramar Sign Works & Graphics is a vendor for today and tomorrow!
We also offer green sign products and work with environmentally friendly vendors.
GEMINI INCORPORATED, Awarded the Minnesota Green Star Facility Award from the Minnesota Pollution Control Agency. Feel free to go to the Site Search at any time if you're having trouble locating a particular item. If there's anything we can do to improve our site, please let us know.

How to Take Professional Business Photos

How to Take Professional Business Photos

When it comes to managing, working with or marketing for a business, a professional image is everything. You want customers to see the brand and identify it with a company they can trust, rather than think of it as suspicious or even uncredible.

One way to present the business brand in a positive light with clients and potential customers is through the photos shared in various marketing avenues. Whether you choose to take photos with a quality camera or a simple smartphone, there are specific ways to ensure pictures turn out clean, crisp and professional. Here’s how to take professional business photos.

1. Invest in quality pictures.
First and foremost, consider your goals for the professional business photos. Do you want to use them in a marketing campaign? Maybe just for a social media post. Or, perhaps on the website. No matter how you decide to use them, consider the investment you want to make. If these pictures will help gain a significant return, then it’s probably worth it to invest in a quality camera for the business. Even if you choose to use a smartphone to take the pictures, it could be worthwhile to invest in editing software, a photography light or even a nice backdrop for headshots. Whatever your goals are for the photos, the investment should align with the expected return.

2. Take advantage of natural lighting.
Natural lighting is almost always better than the lighting indoors or with a flash, particularly for amateur photographers. Whenever possible, shoot outdoors when developing any stock photography for the business’s marketing efforts. If you must take pictures indoors, try to avoid using flash whenever possible. Instead, use a steady light, such as a light ring or a professional photography light. Whatever the source of light, always make sure subjects are facing it rather than having it behind them, to brighten up their faces and avoid dark pictures with low contrast.

3. Remember the rule of thirds.
Every good photographer knows the rule of thirds. This simple principle will help photos look more professional without much adjustments. Photos tend to look best—and less amateur—when subjects are just slightly off-center. For instance, visualize two horizontal lines and two vertical lines crossing the image area of the photo. When taking a photo of a person or an object, place it where the lines cross. Consider the picture of a sunset. You wouldn’t want the horizon in the exact middle of the picture; instead, the land should cover the bottom third of the picture, the sunset in the middle third and the rest of the sky in the top third. These areas are the best spots for subjects because it gives the photo a stronger sense of movement, urgency and interest.

4. Have a clear subject.
When it comes to developing marketing photos in particular, it can be easy to take “busy” photos—images with lots of people, lots of products and lots of stuff going on. These pictures can be overwhelming for customers, and definitely appear unprofessional. Instead, identify a clear subject for the photo and focus it on one object, interaction or person in the shot. This draws viewers’ eyes into one specific spot, so they can quickly and easily grasp the concept of the photo and connect with it.

5. Keep editing simple.
Finally, editing. In addition to taking quality photos, you will also want to use quality editing software. This editing software might be the built-in filters which come with the smartphone; they could be a free online editing program like PicMonkey; they could even be the industry standard, Photoshop. Whatever you decide to use, keep editing decisions simple and clear. Use software to crop, adjust brightness and color, but don’t go overboard with extreme filters, extra frames or text. Editing should enhance the photos, not completely overpower them.

If you want to enhance business marketing, don’t be afraid to step out of your comfort zone and experiment with photography. Take advantage of these tips to learn how to take professional business photos which can enhance your marketing efforts and grow the business.