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Custom Signs & Graphics for your Business

Your Full Service San Diego Sign & Graphics Company - In A NEW Location!

Since 2004 we have been serving all of San Diego and beyond. If you are interested in developing a more strategic relationship with your signage and graphics provider...you've found a partner! Your complete satisfaction is our goal. That's why we at Miramar Sign Works & Graphics do everything we can to manufacture your project to your specifications and deliver in a very timely manner.

Contact us at 858-566-3010. To learn more about our company, check out our Photo Gallery, read our Blog, or our Email Archives.

A Full Service Sign & Graphics Company

Our website highlights some of the signs we have produced and installed during our many years of operation. To see a small selection, check out our Project Gallery and Sign Product Links. For some quick examples, see below:

  • ADA, Suite and Wayfinding signs are needed in every every space - retail or corporate.
  • Channel Letters are top of the line signs that attract the most attention and get the best results.
  • Digital Graphics are a great option for interior, exterior, vehicles and more.
  • Dimensional Letters (not internally illuminated) are an excellent choice for exterior or interior signs.
  • Reception or Lobby Signs can make a bold statement and welcome visitors to your space.
  • Exterior Signs have many options such as sandblasted, dimensional, plaques, electrical, handpainted, traffic/wayfinding and more.
  • Monument Signs offer companies the chance to advertise in high traffic areas.
  • Vinyl Graphics are an easy and simple solution for windows, panel signs, vehicles, and interior design elements.
  • We also specialize in traffic or parking signs, directional signs, or tradeshow supplies, and have many solutions to fit your needs.

Request an Estimate

To request a sign or graphic estimate or get help with a project, visit our Products & Services area. To find helpful information, search Resources & Support. To learn more about us, browse through our Company Information section. Miramar Sign Works & Graphics is a vendor for today and tomorrow!
We also offer green sign products and work with environmentally friendly vendors.
GEMINI INCORPORATED, Awarded the Minnesota Green Star Facility Award from the Minnesota Pollution Control Agency. Feel free to go to the Site Search at any time if you're having trouble locating a particular item. If there's anything we can do to improve our site, please let us know.

Should Your Business Have a Mobile App?

Should Your Business Have a Mobile App?

As a small business entrepreneur, part of your job includes keeping up with the latest trends and information in marketing. And what’s been the latest hubbub for the 21st century? If you guessed smartphone, you are correct. And of course, you can’t have the smartphone without… you guessed it again, apps.

Apps have been around for as long as smartphones, and play an integral role in marketing for a business. Since the Pew Research Center found that 77% of Americans now own a smartphone, apps are pretty important in today’s modern marketing. Even App Annie predicts that by the year 2021, the app economy worldwide will hit an enormous $6.3 trillion. What does this mean for you?

While you might think an app is only for large businesses like Walmart or Amazon, you could not be further from the truth. Small businesses, online businesses and even nonprofit organizations have all developed apps to help further their marketing efforts and reach out to consumers on a personal basis. Which brings us to the question: should your business have a mobile app? Today we dive in and explore some of the reasoning behind having—or not having—a mobile app for a small business.

1. Identify your target audience.
Before you build an app, identify your target audience. According to comScore, the best way to reach consumers aged 18-35 with a business is via an app. Approximately ⅔ of millennials (65%) are excited about new apps, wish they could do more with the apps they have (66%) and are constantly looking for new apps (70%). While these are definitely notable numbers, consumers aged 35 and older have levels roughly half that of millennials.

Which means if your business targets an older demographic, a mobile app might not be the best way to reach them. Consider your ideal customer—age-range, mobile-orientation, demographic, etc. Does your target audience consistently use their smartphones and apps? If so, then building a mobile app might be the right step.

2. Consider your goal.
Next, consider your goal with the app. Building an app just to have one probably isn’t a wise business decision, so what do you want to accomplish with the app? A dedicated mobile app can serve a variety of purposes in assisting current and future customers. Not only can it introduce new customers to the business, but it can also help make the relationship process smoother between the business and existing customers—for instance, ordering made simple through an app.

A well-designed app makes all relevant information, products and services available at the touch of a button for your customers. If this is your goal, than an app could be a good move. If you’ve already accomplished this process, then an app might not work as well.

3. Examine the ROI.
As with any business decision, examine the return on investment when it comes to creating a mobile app. Obviously, building an app can take time and money, something which a business might not be able to afford if the return isn’t substantial. In 2016 alone, global mobile app revenue was $88 billion. That’s a pretty large number to take into consideration.

Mobile apps can increase a business’s visibility, connect personally with customers, improve engagements, build a better user experience and ultimately increase revenue. These are all enormous benefits. However, if your business isn’t ready for an app or doesn’t genuinely need it, then an app might not provide much return at all. Carefully examine any of the potential ROI an app can provide before investing in development.

Smartphones and mobile apps are definitely the future of marketing, but should your business get on board? Consider your audience, goal and ROI before diving into the deep end. No matter what you decide on a mobile app, use marketing to expand your reach and grow your business.