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Custom Signs & Graphics for your Business

Your Full Service San Diego Sign & Graphics Company - In A NEW Location!

Since 2004 we have been serving all of San Diego and beyond. If you are interested in developing a more strategic relationship with your signage and graphics provider...you've found a partner! Your complete satisfaction is our goal. That's why we at Miramar Sign Works & Graphics do everything we can to manufacture your project to your specifications and deliver in a very timely manner.

Contact us at 858-566-3010. To learn more about our company, check out our Photo Gallery, read our Blog, or our Email Archives.

A Full Service Sign & Graphics Company

Our website highlights some of the signs we have produced and installed during our many years of operation. To see a small selection, check out our Project Gallery and Sign Product Links. For some quick examples, see below:

  • ADA, Suite and Wayfinding signs are needed in every every space - retail or corporate.
  • Channel Letters are top of the line signs that attract the most attention and get the best results.
  • Digital Graphics are a great option for interior, exterior, vehicles and more.
  • Dimensional Letters (not internally illuminated) are an excellent choice for exterior or interior signs.
  • Reception or Lobby Signs can make a bold statement and welcome visitors to your space.
  • Exterior Signs have many options such as sandblasted, dimensional, plaques, electrical, handpainted, traffic/wayfinding and more.
  • Monument Signs offer companies the chance to advertise in high traffic areas.
  • Vinyl Graphics are an easy and simple solution for windows, panel signs, vehicles, and interior design elements.
  • We also specialize in traffic or parking signs, directional signs, or tradeshow supplies, and have many solutions to fit your needs.

Request an Estimate

To request a sign or graphic estimate or get help with a project, visit our Products & Services area. To find helpful information, search Resources & Support. To learn more about us, browse through our Company Information section. Miramar Sign Works & Graphics is a vendor for today and tomorrow!
We also offer green sign products and work with environmentally friendly vendors.
GEMINI INCORPORATED, Awarded the Minnesota Green Star Facility Award from the Minnesota Pollution Control Agency. Feel free to go to the Site Search at any time if you're having trouble locating a particular item. If there's anything we can do to improve our site, please let us know.

The Power of Great Customer Service

The Power of Great Customer Service

We’ve all been there. Something goes wrong with a product or service you’re using and you need help. Of course, the people in charge can’t help you or really don’t want to. They’re busy, they’re not interested or they just really don’t care. Whichever it is, everything seems to fall apart and you’re left alone to pick up the pieces. We all know this as terrible customer service.

On the flip side of the coin are those experiences with great customer service. The business and its employees go above and beyond your expectations and do so with a smile and positive attitude. Customer service can make or break a business. Just how influential is it, though? Today we’re going to take a look at the power of great customer service.

Customers give reviews.
One of the most important aspects of customer service are the reviews customers provide of a business. The power of reviews comes most into play when we look online. All over the Internet are review sites for businesses, page commentaries and especially social media sites. Facebook, Twitter, LinkedIn and even the occasional Instagram post are filled with satisfied and dissatisfied customers airing their experiences over the World Wide Web.

And, as we’ve begun to see over the past several years, these reviews are taken seriously by their readers. According to the Harvard Business Review, nearly 50% of customers who had a negative service experience have told over 10 people about it. These reviews matter and they influence the potential for new customers.

Customers talk with friends.
According to Zendesk, 87% of customers who have good customer service experiences will share about this with others. This means even outside of the Internet world, customers are talking with their friends and family about the their interactions with businesses. For companies who provide great customer service, this is quite literally free marketing.

If other individuals hear how great their friends or family were treated, they’re more likely to check out the business for themselves. Survey Monkey found if customers have a “very good” or “excellent” service experience, 97% of them are “very” or “extremely” likely to tell friends and family about it. Customer service is powerful because it goes beyond just immediate customers, but spreads into more and more of their personal circles.

Customers can be retained.
The White House Office of Consumer Affairs found it’s six to seven times more expensive to attract a new customer than to keep an existing one. Additionally, Bain & Co. states that a 5% increase in customer retention can increase a company’s profits by up to 125%. This is a huge margin with relatively mild work needed. Once a business gains a new customer, customer service is vital to retaining the client and keeping him or her happy.

How do we retain customers? By listening to their problems, empathizing with their experiences and truly working to solve the issue quickly and efficiently. Put yourself in the client’s shoes to really understand their frustration and work to overcome it.

Customer service is a powerful tool, which can draw in new customers or push potential clients away. For any business to thrive and grow, customer service should be at the forefront of its mission. Next step: how can you focus your efforts to improving customer interactions?