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Custom Signs & Graphics for your Business

Your Full Service San Diego Sign & Graphics Company - In A NEW Location!

Since 2004 we have been serving all of San Diego and beyond. If you are interested in developing a more strategic relationship with your signage and graphics provider...you've found a partner! Your complete satisfaction is our goal. That's why we at Miramar Sign Works & Graphics do everything we can to manufacture your project to your specifications and deliver in a very timely manner.

Contact us at 858-566-3010. To learn more about our company, check out our Photo Gallery, read our Blog, or our Email Archives.

A Full Service Sign & Graphics Company

Our website highlights some of the signs we have produced and installed during our many years of operation. To see a small selection, check out our Project Gallery and Sign Product Links. For some quick examples, see below:

  • ADA, Suite and Wayfinding signs are needed in every every space - retail or corporate.
  • Channel Letters are top of the line signs that attract the most attention and get the best results.
  • Digital Graphics are a great option for interior, exterior, vehicles and more.
  • Dimensional Letters (not internally illuminated) are an excellent choice for exterior or interior signs.
  • Reception or Lobby Signs can make a bold statement and welcome visitors to your space.
  • Exterior Signs have many options such as sandblasted, dimensional, plaques, electrical, handpainted, traffic/wayfinding and more.
  • Monument Signs offer companies the chance to advertise in high traffic areas.
  • Vinyl Graphics are an easy and simple solution for windows, panel signs, vehicles, and interior design elements.
  • We also specialize in traffic or parking signs, directional signs, or tradeshow supplies, and have many solutions to fit your needs.

Request an Estimate

To request a sign or graphic estimate or get help with a project, visit our Products & Services area. To find helpful information, search Resources & Support. To learn more about us, browse through our Company Information section. Miramar Sign Works & Graphics is a vendor for today and tomorrow!
We also offer green sign products and work with environmentally friendly vendors.
GEMINI INCORPORATED, Awarded the Minnesota Green Star Facility Award from the Minnesota Pollution Control Agency. Feel free to go to the Site Search at any time if you're having trouble locating a particular item. If there's anything we can do to improve our site, please let us know.

Getting Groovy with GIFs

Getting Groovy with GIFs

If your business has examined the world of meme marketing, then you’ve probably encountered the meme’s crazy cousin: the animated GIF. GIFs have dominated the world of online memes for some time, and marketers have started picking up on it.

A GIF (pronounced with either hard G or soft G) shows a series of still image frames which have been coded into a single file. How can a small business use GIFs to promote its brand and draw in customers? Today we’re going to take a look at how your marketing can get groovy with GIFs.

Where did the GIF come from?
The animated GIF has actually been around for some time. It was first introduced by Steve Wilhite of CompuServe in 1987 as a way to present a moving image. GIF stands for Graphics Interchange Format. During the 2000s, the animated GIF lost some popularity, but then made a comeback as people realized how they could feature them in unique and interesting ways. Twenty-nine years later, the GIF remains relevant and growing.

Why should a business consider using GIFs?
There’s lots of ways a company can implement GIFs, from personal blogs, to social networking platforms, to even (some) presentations and productions. If you’re unsure if your organization should implement a GIF marketing strategy, check out these benefits animated GIFs can offer:

  • They’re easy to consume. In today’s technological age, it’s tough to capture customers’ attention and retain interest. Video tells a powerful story which a still image cannot, but can sometimes be too long to keep viewers’ attention; still images keep attention but can’t tell the same type of story. The GIF, on the other hand, offers a hybrid between a still image and video. Consumers can engage with the format quickly (like a picture), but still extract a lesson from the highlighted movement (like a video).
  • They serve as a call to action. Because of the integrated movement of a GIF, they can easily serve as a call to action for your business, guiding the viewer’s eye along a specific path without being obtrusive.
  • They’re effective. According to Visually, without visuals, people only remember 20% of what they read. Visuals are vital to your marketing cause, now more than ever. GIFs help enhance your brand with visual content which proves engaging, interactive and interesting, for less than the cost of video production, but with greater ROI than images.
  • They speak the Internet’s language. Finally, GIFs demonstrate a way to bring your marketing efforts into the 21st century, because they speak the Internet’s language. The short, looping, silent moving images have pervaded the Internet to become a universally understood visual language of their own. They’ve become part of Internet culture, mobile-friendly and have huge integration on social networking sites. If your business wants to market online, GIFs will get you started.

How can I get started?
Fortunately, GIFs are pretty easy to make on your own. All you need is a series of still images (frames) which can be compiled together. These can be photographs you take yourself, clipart or files created in Photoshop. Make sure you know what set of images you will be using and how, together, they will convey your message. Once you’re ready to go, there are a couple of online tools that can compile it all for you: MakeAGif, Giphy, Imgflip and EZ Gif to name a few.

If your small business wants to boost marketing efforts and demonstrate your brand, GIFs are a great step to take. Whether you say GIF or JIF, these eye-catching, quick-moving images will show the company’s fun side, and boost product or service sales.