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Custom Signs & Graphics for your Business

Your Full Service San Diego Sign & Graphics Company - In A NEW Location!

Since 2004 we have been serving all of San Diego and beyond. If you are interested in developing a more strategic relationship with your signage and graphics provider...you've found a partner! Your complete satisfaction is our goal. That's why we at Miramar Sign Works & Graphics do everything we can to manufacture your project to your specifications and deliver in a very timely manner.

Contact us at 858-566-3010. To learn more about our company, check out our Photo Gallery, read our Blog, or our Email Archives.

A Full Service Sign & Graphics Company

Our website highlights some of the signs we have produced and installed during our many years of operation. To see a small selection, check out our Project Gallery and Sign Product Links. For some quick examples, see below:

  • ADA, Suite and Wayfinding signs are needed in every every space - retail or corporate.
  • Channel Letters are top of the line signs that attract the most attention and get the best results.
  • Digital Graphics are a great option for interior, exterior, vehicles and more.
  • Dimensional Letters (not internally illuminated) are an excellent choice for exterior or interior signs.
  • Reception or Lobby Signs can make a bold statement and welcome visitors to your space.
  • Exterior Signs have many options such as sandblasted, dimensional, plaques, electrical, handpainted, traffic/wayfinding and more.
  • Monument Signs offer companies the chance to advertise in high traffic areas.
  • Vinyl Graphics are an easy and simple solution for windows, panel signs, vehicles, and interior design elements.
  • We also specialize in traffic or parking signs, directional signs, or tradeshow supplies, and have many solutions to fit your needs.

Request an Estimate

To request a sign or graphic estimate or get help with a project, visit our Products & Services area. To find helpful information, search Resources & Support. To learn more about us, browse through our Company Information section. Miramar Sign Works & Graphics is a vendor for today and tomorrow!
We also offer green sign products and work with environmentally friendly vendors.
GEMINI INCORPORATED, Awarded the Minnesota Green Star Facility Award from the Minnesota Pollution Control Agency. Feel free to go to the Site Search at any time if you're having trouble locating a particular item. If there's anything we can do to improve our site, please let us know.

Class is Out: Marketing to College Students on Spring Break

Class is Out: Marketing to College Students on Spring Break

Ah, the elusive college student—every marketer’s dream. Difficult to engage with, even more difficult to identify with, but once you find an in to the college student’s world, you’re practically guaranteed consistent business from an unwavering source.

In just a few short weeks, every college student will be enjoying spring break, a week of relaxation, rejuvenation and free time for shopping. How can your small business tap into this time and get noticed by college students? Check out these tips for how to market to college students during spring break.

1. Give away free stuff.
If there’s anything college students love, and we mean really love, it’s free stuff. Free gear, products or services draws students in and makes them inclined to buy from your business later on. This is pretty powerful, considering the college market brings in about $208 billion annually (OnCampus Advertising). Reach out to college students during their spring break by offering promotions or giveaways for them to get involved in. Once they’re engaged with your business in a positive light, they’ll like the products and be more excited to buy from you next time.

2. Use social media.
A 2015 Pew study found that 92% of teens and college students go online daily. The majority of these online hits are through social networking platforms, e.g. Facebook, Twitter and Instagram. 77% of college students alone go on Snapchat every day. When it comes to small business marketing during spring break, this is a huge opportunity just waiting to be tapped into.

If your business wants to engage with college students, you need to be where they are: on social media. Use social platforms to promote your products, services, new sales or even just to engage with consumers and potential clients. Especially over spring break, social media can be used as a tool to market your business to younger generations.

3. Play on spring break survival.
One fun and lively way to market to college students over spring break is to promote “spring break survival.” Spring break is often known as one of the biggest party seasons of the year, and your business can play off this by offering “survival gear.” For example, Her Campus Media created a “Spring Break Survival Kit” which included popchips, nail polish, lip conditioner, razors, shave gel, perfume and gum. Even things as simple as these can turn into a huge hit with the right marketing spin.

4. Go non-traditional.
College students are bombarded by advertisements and sales on a consistent basis. If your small business wants to get through the hubbub and reach potential customers, you need to think out of the box with a unique, non-traditional method. Consider guerrilla marketing, word-of-mouth and especially direct social media campaigns. The more creative, the better it will spark college students’ interest over spring break.

5. ...But don’t forget the classics.
While creativity is king, classic media can be as well. According to StudyBreaks College Media, 84% of college students surveyed redeem coupons or specials they see in magazines or newspapers; 90% have read a magazine or newspaper in the last month. Don’t be afraid to test out a print ad as well in reaching out to college students, which will also prompt viewers to research online and via social media.

This spring break season, make sure your business is ready to tap into the huge potential market that is college students. Try out some of these tactics to get your business noticed and generate customer revenue. Enjoy the sun this spring break by promoting your business.