Your Full Service San Diego Sign & Graphics Company - In A NEW Location!
Since 2004 we have been serving all of San Diego and beyond. If you are interested in developing a more strategic relationship with your signage and graphics provider...you've found a partner! Your complete satisfaction is our goal. That's why we at Miramar Sign Works & Graphics do everything we can to manufacture your project to your specifications and deliver in a very timely manner.
Our website highlights some of the signs we have produced and installed during our many years of operation. To see a small selection, check out our Project Gallery and Sign Product Links. For some quick examples, see below:
- ADA, Suite and Wayfinding signs are needed in every every space - retail or corporate.
- Channel Letters are top of the line signs that attract the most attention and get the best results.
- Digital Graphics are a great option for interior, exterior, vehicles and more.
- Dimensional Letters (not internally illuminated) are an excellent choice for exterior or interior signs.
- Reception or Lobby Signs can make a bold statement and welcome visitors to your space.
- Exterior Signs have many options such as sandblasted, dimensional, plaques, electrical, handpainted, traffic/wayfinding and more.
- Monument Signs offer companies the chance to advertise in high traffic areas.
- Vinyl Graphics are an easy and simple solution for windows, panel signs, vehicles, and interior design elements.
- We also specialize in traffic or parking signs, directional signs, or tradeshow supplies, and have many solutions to fit your needs.
Request an Estimate
To request a sign or graphic estimate or get help with a project, visit our Products & Services area. To find helpful information, search Resources & Support. To learn more about us, browse through our Company Information section. Miramar Sign Works & Graphics is a vendor for today and tomorrow!
We also offer green sign products and work with environmentally friendly vendors.
GEMINI INCORPORATED, Awarded the Minnesota Green Star Facility Award from the Minnesota Pollution Control Agency. Feel free to go to the Site Search at any time if you're having trouble locating a particular item. If there's anything we can do to improve our site, please let us know.
How to Use Micro-Nostalgia in Your Marketing
“Nostalgia...it’s delicate, but potent.” If you’re a Mad Men fan, you’re likely familiar with this quote from Don Draper’s poignant speech about the power of nostalgia in marketing. Brands using a nostalgic approach have found great success (Volkswagen’s famous “The Force” commercial is just one example), and the tactic is an excellent way to establish brand loyalty with Millennials. A quick scan of BuzzFeed’s articles demonstrates this age demographic’s love of reminiscing with articles like “12 Toys All 90’s Kids Loved” and “The Best Snacks From Your Childhood.”
But infusing your marketing with nostalgia doesn’t necessarily mean that you should be looking back several decades. With social media has come the rise of micro-nostalgia. The faster pace of the social media world has expedited the development of fondness for past events. Facebook and Twitter have both recently tried to capitalize on this, with Facebook’s “look back” videos and Twitter’s recent stunt that allowed users to find the first tweets from any Twitter handle.
So why is micro-nostalgia so successful? Its real strength lies in personalization. In a selfie-filled culture, being able to review recent personal achievements, important moments and even clever musings is valuable. Online personas are carefully cultivated, so seeing the highlights from an already polished version of your life is rewarding in a self-involved way.
Though this idea fits well with social media’s purpose, it can easily be translated to businesses in two steps:
1. Keep track of your customers. What item or service did they purchase the last time they interacted with your business? Were they seeking out your business because of a special event? Track as many details as possible (without being creepy) so that you have good information to draw from.
2. Take the time to personalize your marketing. Did someone rent party supplies from you a year ago on their birthday? Wish them an early happy birthday and offer your services again. Did you create invitations for someone’s wedding? Send them a card with a high-quality photo of their invitations the week after they’re married. The occasions can be big or small, but if you can find a way to connect your business to micro-nostalgia, you’ll create effective marketing.