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Since 2004 we have been serving all of San Diego and beyond. If you are interested in developing a more strategic relationship with your signage and graphics provider...you've found a partner! Your complete satisfaction is our goal. That's why we at Miramar Sign Works & Graphics do everything we can to manufacture your project to your specifications and deliver in a very timely manner.
Our website highlights some of the signs we have produced and installed during our many years of operation. To see a small selection, check out our Project Gallery and Sign Product Links. For some quick examples, see below:
- ADA, Suite and Wayfinding signs are needed in every every space - retail or corporate.
- Channel Letters are top of the line signs that attract the most attention and get the best results.
- Digital Graphics are a great option for interior, exterior, vehicles and more.
- Dimensional Letters (not internally illuminated) are an excellent choice for exterior or interior signs.
- Reception or Lobby Signs can make a bold statement and welcome visitors to your space.
- Exterior Signs have many options such as sandblasted, dimensional, plaques, electrical, handpainted, traffic/wayfinding and more.
- Monument Signs offer companies the chance to advertise in high traffic areas.
- Vinyl Graphics are an easy and simple solution for windows, panel signs, vehicles, and interior design elements.
- We also specialize in traffic or parking signs, directional signs, or tradeshow supplies, and have many solutions to fit your needs.
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Marketing Lessons From One of Ireland’s Most Iconic Brands
When people think about Ireland, the Guinness Storehouse is often the first thing that comes to mind. But that hasn’t always been the case. In fact, the Guinness Storehouse didn’t even exist 15 years ago. So how did Guinness develop the number one tourist attraction in Ireland and reinvigorate its brand? By carefully examining its marketing and crafting a well thought-out branded space.
Grainne Wafer, one of the senior global marketers on the Guinness brand, explained, "The Storehouse is a fantastic way for people to experience and engage with the Guinness brand. But what we are really trying to do...is make it as rewarding, enjoyable, engaging and as participative as possible. That’s true with everything we try to do on the Guinness brand in terms of marketing.”
So whether you’re a large organization with an interesting history or a small startup, these lessons from Guinness can apply to your marketing:
Focus on interaction.
The Guinness Storehouse is carefully designed to encourage interaction with the brand, but also between visitors. There are digital games, bars and even a class on pouring the perfect pint to get people talking. Wafer said, “It’s a place for interaction among tourists who are traveling around Ireland, for the people who live there and for the new Guinness employees who are undergoing training.” In addition, visitors can use the giant interactive wall (one of the largest in the world) to leave messages that connect to their social media.
Tell a story.
Visitors’ exploration of the Guinness Storehouse begins with a guide telling them the origins of the brand. Preserved in the floor of the entryway is the 9,000 year lease that Arthur Guinness signed in 1759. As visitors continue on their self-guided tours, they learn about and interact with more historical facts, the actual brewing process and the evolution of Guinness’s marketing. At every point, the Guinness Storehouse invites visitors to be a part of the brand’s fascinating story.
Know your audience.
Before the Guinness Storehouse was built, the company recognized that it needed to start thinking about how to bring in the next generation of Guinness drinkers. They understood that people typically start engaging with the brand in their mid-twenties, so the design of the Guinness Storehouse is meant to attract “guys and girls who are at their first job stage, who are progressing a bit more.” The advanced technology and the juxtaposition of the building’s old exterior and strikingly modern interior serve to accomplish this goal.