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Custom Signs & Graphics for your Business

Your Full Service San Diego Sign & Graphics Company - In A NEW Location!

Since 2004 we have been serving all of San Diego and beyond. If you are interested in developing a more strategic relationship with your signage and graphics provider...you've found a partner! Your complete satisfaction is our goal. That's why we at Miramar Sign Works & Graphics do everything we can to manufacture your project to your specifications and deliver in a very timely manner.

Contact us at 858-566-3010. To learn more about our company, check out our Photo Gallery, read our Blog, or our Email Archives.

A Full Service Sign & Graphics Company

Our website highlights some of the signs we have produced and installed during our many years of operation. To see a small selection, check out our Project Gallery and Sign Product Links. For some quick examples, see below:

  • ADA, Suite and Wayfinding signs are needed in every every space - retail or corporate.
  • Channel Letters are top of the line signs that attract the most attention and get the best results.
  • Digital Graphics are a great option for interior, exterior, vehicles and more.
  • Dimensional Letters (not internally illuminated) are an excellent choice for exterior or interior signs.
  • Reception or Lobby Signs can make a bold statement and welcome visitors to your space.
  • Exterior Signs have many options such as sandblasted, dimensional, plaques, electrical, handpainted, traffic/wayfinding and more.
  • Monument Signs offer companies the chance to advertise in high traffic areas.
  • Vinyl Graphics are an easy and simple solution for windows, panel signs, vehicles, and interior design elements.
  • We also specialize in traffic or parking signs, directional signs, or tradeshow supplies, and have many solutions to fit your needs.

Request an Estimate

To request a sign or graphic estimate or get help with a project, visit our Products & Services area. To find helpful information, search Resources & Support. To learn more about us, browse through our Company Information section. Miramar Sign Works & Graphics is a vendor for today and tomorrow!
We also offer green sign products and work with environmentally friendly vendors.
GEMINI INCORPORATED, Awarded the Minnesota Green Star Facility Award from the Minnesota Pollution Control Agency. Feel free to go to the Site Search at any time if you're having trouble locating a particular item. If there's anything we can do to improve our site, please let us know.

How to Use Testimonials to Market Your Business

How to Use Testimonials to Market Your Business

Marketing is all about singing the praises of your business and getting your potential customers on board. But what about letting somebody else do the talking? Testimonials are the perfect way to build trust with your prospective customers. Why? Because people trust people. 

Sure, your business is trustworthy. But it’s one thing for your business to tell everybody about the great work you’re doing, and it’s another thing for real customers to tell people about the great work you already executed. Check out these five ways to make testimonials work for your small business.
 

1. Ask for Reviews and Feedback

If you don’t ask, you’ll never know the answer. To gather testimonials, start with what you already have. Look online at your Google, Facebook and/or Yelp reviews. If any reviews are particularly good, reach out to the customer who left the review and ask if you can repurpose it for your website or advertisement. If necessary, you can pitch slight rewording and ask for permission to use the content, or provide guidance for a new testimonial. You have nothing to lose, but all of the new testimonials to gain.
 

2. Keep It Concise

Let’s face it—attention spans are at an all-time low. That means your business’s message is fighting for attention on social media news feeds, television and radio spots everywhere. When you have customers with work, kids and other everyday distractions, it’s hard to hold attention spans. Encourage your customers who are giving testimonials to be concise with their message. Look for ways to cut out unnecessary phrases and only use the most meaningful words. That way, you make the most impact with the least amount of time and space.

 

3. Use Multiple Mediums

Some people like to read. Others like to watch videos. Potato, potahto. Make sure to gather testimonials in various formats, whether it be written text, video or audio for a podcast or radio spot. 

We live in an age where cameras and voice technology on our phones can produce incredible quality, so it’s relatively easy to make an ask of your customers to gather the testimonial in whatever media format you prefer. Simply make yourself available to troubleshoot if problems arise. Tell the customer how they can best record, and how they can easily get the testimonial to you.

 

4. Make It Memorable

Just because it’s a testimonial doesn’t mean it has to be boring. Encourage your testimonial-givers to let their personalities shine through. If it’s a video, encourage props. If applicable, show off your work on camera or by using pictures for print. For video testimonials, consider having somebody that’s lively and good in front of the camera talking about your business instead of the standard, straightforward spot. Likewise, for a text testimonial you should use a customer that speaks with energy that translates to paper. Don’t be afraid to break some of the writing rules, like including more exclamation points than you would normally let fly.
 

5. Update Regularly

As the seasons change, so should your testimonials! Mark your calendar with a reminder to evaluate if it’s time for a refresh. The more work you do, the more opportunities you’ll have to gather rockstar testimonials from your customers. Fresh content means your customers see that you’re continually proving yourself to be a quality and reputable business, time and time again. 

 

Now it’s time for lights, camera and action! Testimonials are the best way to garner trust with your potential customers without actually having to say anything yourself. Start with reviews you already have, and make additional asks from there.