Your Full Service San Diego Sign & Graphics Company - In A NEW Location!
Since 2004 we have been serving all of San Diego and beyond. If you are interested in developing a more strategic relationship with your signage and graphics provider...you've found a partner! Your complete satisfaction is our goal. That's why we at Miramar Sign Works & Graphics do everything we can to manufacture your project to your specifications and deliver in a very timely manner.
Our website highlights some of the signs we have produced and installed during our many years of operation. To see a small selection, check out our Project Gallery and Sign Product Links. For some quick examples, see below:
- ADA, Suite and Wayfinding signs are needed in every every space - retail or corporate.
- Channel Letters are top of the line signs that attract the most attention and get the best results.
- Digital Graphics are a great option for interior, exterior, vehicles and more.
- Dimensional Letters (not internally illuminated) are an excellent choice for exterior or interior signs.
- Reception or Lobby Signs can make a bold statement and welcome visitors to your space.
- Exterior Signs have many options such as sandblasted, dimensional, plaques, electrical, handpainted, traffic/wayfinding and more.
- Monument Signs offer companies the chance to advertise in high traffic areas.
- Vinyl Graphics are an easy and simple solution for windows, panel signs, vehicles, and interior design elements.
- We also specialize in traffic or parking signs, directional signs, or tradeshow supplies, and have many solutions to fit your needs.
Request an Estimate
To request a sign or graphic estimate or get help with a project, visit our Products & Services area. To find helpful information, search Resources & Support. To learn more about us, browse through our Company Information section. Miramar Sign Works & Graphics is a vendor for today and tomorrow!
We also offer green sign products and work with environmentally friendly vendors.
GEMINI INCORPORATED, Awarded the Minnesota Green Star Facility Award from the Minnesota Pollution Control Agency. Feel free to go to the Site Search at any time if you're having trouble locating a particular item. If there's anything we can do to improve our site, please let us know.
4 Content Marketing Wins for Your Small Business
They say to use what you’ve got. And let us be the first to tell you—you’ve got a LOT going on! Genuine and interesting content is often an untapped marketing source for small businesses because they don’t understand the potential rewards that come by having good content.
Content helps small businesses establish authority and expertise in an industry, as well as garners leads that may not have existed. So, what are you waiting for? Check out these four tips to turn content marketing into a ‘win’ for your small business.
1. Write Content Consistently
You’re the expert in your industry, so consider starting a blog on your website that allows you to expand on your expertise. Think about what your customers or clients would want to know more about, and what could be interesting to potential leads.
Simply get writing! Don’t overthink it, and put words down on the page. You should include relevant images to break up the text. Think “Buzzfeed-esque” articles with digestible content, using bullet points and spacing to make it easy to read.
2. Shoot Videos
Lights, camera, action! It’s time for your small business to shine. While content marketing of the past would have required big bucks to shoot and edit a video, we now have high-quality filming and editing devices at our fingertips. Nicer equipment is always helpful, but you can shoot high-quality promos or content with a smartphone.
In a world filled with short attention spans… what was I saying? Oh, right—in a world filled with short attention spans, video can help get through to people who are multitasking, short on time or who simply like to consume their content in a different way.
3. Provide Training
You’re the expert, which means it’s time to educate. Content marketing doesn’t have to be all about blogging. Instead, try hosting a webinar (virtual training) to help get leads for your business. Pick a topic that you’re passionate about, and one that your customer base might be interested in learning more about.
Once you’ve determined the content, use your email marketing and social channels to spread the word about your virtual training. Use hashtags and content tagging to help reach people who may not know about your business, but that have an interest in the content you’re offering. Then, make sure to follow up with participants after the event. With the right follow-up, this could be the start of a wonderful client relationship.
4. Brand Your Content
Consider picking a day of the week to interact with your customers. For example, consider promoting a weekly question series on Wednesdays (or whatever day you choose). You could allow customers to write in with questions they may have, and have somebody from your business respond. This works on a few different levels—it creates consistency and it helps you appear relatable and transparent. Give your series a name, and your customers now have something to look forward to every week.
Remember, content marketing doesn’t have to be complicated, but it should be consistent. Consider posting at least once a week and sticking with it. Audiences aren’t built overnight, and it’ll take consistency to build your brand. But in the end, your efforts will pay off with increased customer loyalty which translates to a bigger bottom line.