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Custom Signs & Graphics for your Business

Your Full Service San Diego Sign & Graphics Company - In A NEW Location!

Since 2004 we have been serving all of San Diego and beyond. If you are interested in developing a more strategic relationship with your signage and graphics provider...you've found a partner! Your complete satisfaction is our goal. That's why we at Miramar Sign Works & Graphics do everything we can to manufacture your project to your specifications and deliver in a very timely manner.

Contact us at 858-566-3010. To learn more about our company, check out our Photo Gallery, read our Blog, or our Email Archives.

A Full Service Sign & Graphics Company

Our website highlights some of the signs we have produced and installed during our many years of operation. To see a small selection, check out our Project Gallery and Sign Product Links. For some quick examples, see below:

  • ADA, Suite and Wayfinding signs are needed in every every space - retail or corporate.
  • Channel Letters are top of the line signs that attract the most attention and get the best results.
  • Digital Graphics are a great option for interior, exterior, vehicles and more.
  • Dimensional Letters (not internally illuminated) are an excellent choice for exterior or interior signs.
  • Reception or Lobby Signs can make a bold statement and welcome visitors to your space.
  • Exterior Signs have many options such as sandblasted, dimensional, plaques, electrical, handpainted, traffic/wayfinding and more.
  • Monument Signs offer companies the chance to advertise in high traffic areas.
  • Vinyl Graphics are an easy and simple solution for windows, panel signs, vehicles, and interior design elements.
  • We also specialize in traffic or parking signs, directional signs, or tradeshow supplies, and have many solutions to fit your needs.

Request an Estimate

To request a sign or graphic estimate or get help with a project, visit our Products & Services area. To find helpful information, search Resources & Support. To learn more about us, browse through our Company Information section. Miramar Sign Works & Graphics is a vendor for today and tomorrow!
We also offer green sign products and work with environmentally friendly vendors.
GEMINI INCORPORATED, Awarded the Minnesota Green Star Facility Award from the Minnesota Pollution Control Agency. Feel free to go to the Site Search at any time if you're having trouble locating a particular item. If there's anything we can do to improve our site, please let us know.

5 Email Marketing Tips to Avoid the Trash Folder

5 Email Marketing Tips to Avoid the Trash Folder

It’s a “subject-line-eat-subject-line” world out there. However, in the midst of a global pandemic, opportunity could be in your favor when it comes to email marketing. That’s because you have a large audience sitting down in front of their computers, snacking away on whatever is left in the cupboard (just me?!), contemplating their next purchases. 

Studies show that the email marketing return could be fruitful. According to Hubspot, email generates $38 for every $1 spent. That’s a whopping 3800% return on investment. Numbers like this can hardly be ignored, especially when you consider daily email users top out at 3.9 billion. The only hurdle? You have to write an email compelling enough to get through to them. Use these 5 email marketing tips to help your emails get opened instead of sent to the trash folder. 

 

1. Send to the Right Audience

If you write the world’s most compelling email message selling peanut butter, but your audience is allergic, the message will undoubtedly fail. This seems like an obvious example, but more unnoticeable examples happen all the time. If you aren’t speaking your audience’s language, your message is bound to be ignored.

Start by doing an analysis of your email addresses. How did you gather them? Are there different audiences within your email list that should receive separate messages? Do you know anything about your email list base? If you can’t answer these questions, it may be time to do a quick survey to find out why your audience is here in the first place. Only then can you truly write to what the end user wants.

 

2. Write a Compelling Subject Line

An engaging subject line is the difference between passing “open” and going directly to “trash,” or piquing your audiences’ curiosity enough to read what you have to say. 

A/B testing is a great way to determine what type of subject lines resonate with your audience. The concept is simple—try two formats with a small sampling of your audience and see which garners better click rates. Maybe your audience prefers a straightforward subject line, or maybe they like when your business has some fun. You’ll never know until you try—through testing! (P.S. This all happens seamlessly without any extra work if you use an email marketing program.)

 

3. Personalize Your Message

No, you don’t have to include a personal detail about each recipient. However, you should know the audience well enough to make the message feel personal. Consider using email marketing software to automatically add their name to the subject line. Or, maybe you directly target those who haven’t purchased in awhile, letting them know just how much you miss them. There are ample opportunities for small, personal touches, and you have a greater chance of avoiding the trash folder by leveraging personalization. 

 

4. Offer a Deal

“What’s in it for me?” This is a relatable reaction that your audience will internally ask themselves. A deal could mean the obvious percentage off their next purchase. It could also mean a free consultation, which costs your business nothing but time. Consider the return on investment of each deal. Remember—it doesn’t need to be a huge percentage off the price, it just needs to be something valuable enough to draw in your end user.

 

5. Develop a Clear Call to Action

If you deliver the message of a lifetime but your audience doesn’t know what to do next, you’ve missed your opportunity to connect. Whether it’s something as simple as clicking to learn more, or more directly asking your audience to reach into their wallets, this isn’t the time to be vague. Be direct. Be bold. Get out there and tell your recipients what to do next.