Your Full Service San Diego Sign & Graphics Company - In A NEW Location!
Since 2004 we have been serving all of San Diego and beyond. If you are interested in developing a more strategic relationship with your signage and graphics provider...you've found a partner! Your complete satisfaction is our goal. That's why we at Miramar Sign Works & Graphics do everything we can to manufacture your project to your specifications and deliver in a very timely manner.
Our website highlights some of the signs we have produced and installed during our many years of operation. To see a small selection, check out our Project Gallery and Sign Product Links. For some quick examples, see below:
- ADA, Suite and Wayfinding signs are needed in every every space - retail or corporate.
- Channel Letters are top of the line signs that attract the most attention and get the best results.
- Digital Graphics are a great option for interior, exterior, vehicles and more.
- Dimensional Letters (not internally illuminated) are an excellent choice for exterior or interior signs.
- Reception or Lobby Signs can make a bold statement and welcome visitors to your space.
- Exterior Signs have many options such as sandblasted, dimensional, plaques, electrical, handpainted, traffic/wayfinding and more.
- Monument Signs offer companies the chance to advertise in high traffic areas.
- Vinyl Graphics are an easy and simple solution for windows, panel signs, vehicles, and interior design elements.
- We also specialize in traffic or parking signs, directional signs, or tradeshow supplies, and have many solutions to fit your needs.
Request an Estimate
To request a sign or graphic estimate or get help with a project, visit our Products & Services area. To find helpful information, search Resources & Support. To learn more about us, browse through our Company Information section. Miramar Sign Works & Graphics is a vendor for today and tomorrow!
We also offer green sign products and work with environmentally friendly vendors.
GEMINI INCORPORATED, Awarded the Minnesota Green Star Facility Award from the Minnesota Pollution Control Agency. Feel free to go to the Site Search at any time if you're having trouble locating a particular item. If there's anything we can do to improve our site, please let us know.
Should Your Business Take a Stand on Controversial Issues?
In the world of small business, it can be difficult to avoid controversial topics. You definitely don’t want to isolate consumers, but you may also have a specific customer in mind for your business. After watching companies like Apple, Starbucks and Chick-fil-A in the news in recent years, it’s still hard to know what positives can come from taking a stand on controversial issues. Today we’re going to talk about pros and cons.
Taking a stand on a controversial topic could help promote a small business. This is Possibly the greatest positive of tackling an issue is showing your company’s conviction. Current and potential consumers can know your small business doesn’t just have values—you actually stand by them. Whether they agree or not, consumers may respect your decision to take a stand regardless.
Secondly, controversial topics are popular. In the age of the non-stop, 24/7 media cycle, controversial issues are discussed in depth all day, every day. When your business puts its name into the mix, it increases your chance of being seen and—more importantly—heard. Capitalizing on recent events gives more visibility to your brand and can boost engagement simply because consumers are more aware of where your company stands.
Finally, many customers who do agree with your company’s stance will probably deepen their relationship with your business when they learn your position. For example, according to Forbes, 20% of 26–35 year olds say they’re more likely to shop at companies whose social-political stances mirror their own. While your opinion may isolate some consumers, it may engage and deepen relationships with your loyal customers even more.
Of course, with positives come negatives. If your small business takes a stand on a controversial issue, you run the risk of customers not agreeing with you and writing you off altogether.
People don’t separate individuals from businesses. As a small-business owner, your thoughts and opinions are in the public sphere, and for better or worse, the business is automatically linked to every opinion you express. If your small company takes a stand on an issue, your employees could be adversely affected because they are seen as representative of the business.
And the public never forgets. If your small business has an opinion now, chances are it will be brought up again… and again… and again. Once your stance is open to the public, it’s out there for good. This can have especially negative effects if at some point in the future your business tries to work with a new partner, find a different employee or get involved in something that may seem “hypocritical.” When it comes to the sphere of public opinion, consumers can be unforgiving and unforgetting.
Finally, your message might be misinterpreted. Perhaps you want to take a small stand on an issue, but it somehow gets blown out of proportion and consumers see it as a big stand. This can have far-reaching negative consequences you would have never predicted. In a world of technology and text on screens which lacks tone and nonverbal cues, it’s easy for your position to end up appearing more radical than you considered.
When it comes to getting involved in current events, there are lots of pros and cons to consider for your small business. While taking a stand on an issue can have negative consequences, there are also some worthwhile positives. No matter what your business decides, be sure to think carefully first. No matter what you do, be consistent in your stance and own mistakes if they’re misconstrued with proactive public relations efforts.