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Custom Signs & Graphics for your Business

Your Full Service San Diego Sign & Graphics Company - In A NEW Location!

Since 2004 we have been serving all of San Diego and beyond. If you are interested in developing a more strategic relationship with your signage and graphics provider...you've found a partner! Your complete satisfaction is our goal. That's why we at Miramar Sign Works & Graphics do everything we can to manufacture your project to your specifications and deliver in a very timely manner.

Contact us at 858-566-3010. To learn more about our company, check out our Photo Gallery, read our Blog, or our Email Archives.

A Full Service Sign & Graphics Company

Our website highlights some of the signs we have produced and installed during our many years of operation. To see a small selection, check out our Project Gallery and Sign Product Links. For some quick examples, see below:

  • ADA, Suite and Wayfinding signs are needed in every every space - retail or corporate.
  • Channel Letters are top of the line signs that attract the most attention and get the best results.
  • Digital Graphics are a great option for interior, exterior, vehicles and more.
  • Dimensional Letters (not internally illuminated) are an excellent choice for exterior or interior signs.
  • Reception or Lobby Signs can make a bold statement and welcome visitors to your space.
  • Exterior Signs have many options such as sandblasted, dimensional, plaques, electrical, handpainted, traffic/wayfinding and more.
  • Monument Signs offer companies the chance to advertise in high traffic areas.
  • Vinyl Graphics are an easy and simple solution for windows, panel signs, vehicles, and interior design elements.
  • We also specialize in traffic or parking signs, directional signs, or tradeshow supplies, and have many solutions to fit your needs.

Request an Estimate

To request a sign or graphic estimate or get help with a project, visit our Products & Services area. To find helpful information, search Resources & Support. To learn more about us, browse through our Company Information section. Miramar Sign Works & Graphics is a vendor for today and tomorrow!
We also offer green sign products and work with environmentally friendly vendors.
GEMINI INCORPORATED, Awarded the Minnesota Green Star Facility Award from the Minnesota Pollution Control Agency. Feel free to go to the Site Search at any time if you're having trouble locating a particular item. If there's anything we can do to improve our site, please let us know.

Social Media 101: 5 Easy Ways to Optimize Your Pages and Profiles

Social Media 101: 5 Easy Ways to Optimize Your Pages and Profiles

You’ve certainly seen it before—a half-hearted attempt at filling out a social media business profile. Before they handed you the keys to your company’s social media account(s), someone was here. They started out with excitement, gung ho about a new avenue for marketing the brand.

But then the excitement ran out, the energy waned and the account went dark.

Alas, not every business owner takes “Social Media 101.” But a few tips and tricks can help make running your business’s social channels a lot less daunting.

  1. Fill your pages out.
    Treat your social media pages and profiles like a storefront. You wouldn’t want customers coming in to look around and not find what they’re looking for, right? Enter as much data and information as you have so your profiles are complete. 

    Build a robust “About” section and keep your photos and videos organized into galleries and libraries, respectively, on Facebook. Make the most of your Twitter and Instagram profile descriptions with your brand hashtags, website URL, tagline and/or business description. 
     
  2. Keep your imagery fresh. 
    This mostly pertains to cover images, but it can work with profile images too. 

    If you have seasonal promotions or timely campaigns underway, use your social media account images to reinforce it. You can swap out cover images often and leveraging them to add more cohesion to your campaigns conveys an extra level of polish. 

    You can also have fun with your profile images throughout the seasons—don’t break your brand style guide rules but remember social media is also a platform where you can have fun. So something like a “winterized” version special for the season can help your brand or business feel more accessible. 
     
  3. When it’s time to post, quality trumps quantity.
    A good post will have a bigger impact than 10 mediocre ones.

    That’s not to say you don’t need to post often. Once a week would be the bare minimum, but as long as you establish a predictable cadence, you’ll meet customer expectations. Overdoing it will get your page unliked and your profiles unfollowed in a heartbeat, so being consistent matters more than being constant.
     
  4. Be on brand, all the time.
    Your brand’s voice and tone should always be consistent. If your organization doesn’t have a brand or style guide outlining those, write in a way that best reflects your business. Think of the adjectives customers use to positively describe your organization, and then make your messages live up to those attributes.

    This goes for imagery too. Pictures truly are worth a thousand words, so they shouldn’t say anything that doesn’t align with your brand or the message you’ve written in your latest post. 

    Also, any photos integrated into your posts should stay up to date—nothing makes your brand seem out of touch like old photography. If you’re struggling to find new-ish photos for your next post, call a photographer—it’s time to update your business’s photo library.
     
  5. Think from the user’s perspective.
    When in doubt, think like your customer.

    It’s true in all marketing: Working backward from a customer’s point of view enables your business to stay one step ahead and anticipate their needs. Empathy is critical to optimizing user experience and building ads or messages that actually resonate with your audience. 

For social media, use this approach when dreaming up new content or wondering which details of your business are most pertinent to a customer. You never want your pages or profiles to inhibit their path to purchasing—it should always guide them there.