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Custom Signs & Graphics for your Business

Your Full Service San Diego Sign & Graphics Company - In A NEW Location!

Since 2004 we have been serving all of San Diego and beyond. If you are interested in developing a more strategic relationship with your signage and graphics provider...you've found a partner! Your complete satisfaction is our goal. That's why we at Miramar Sign Works & Graphics do everything we can to manufacture your project to your specifications and deliver in a very timely manner.

Contact us at 858-566-3010. To learn more about our company, check out our Photo Gallery, read our Blog, or our Email Archives.

A Full Service Sign & Graphics Company

Our website highlights some of the signs we have produced and installed during our many years of operation. To see a small selection, check out our Project Gallery and Sign Product Links. For some quick examples, see below:

  • ADA, Suite and Wayfinding signs are needed in every every space - retail or corporate.
  • Channel Letters are top of the line signs that attract the most attention and get the best results.
  • Digital Graphics are a great option for interior, exterior, vehicles and more.
  • Dimensional Letters (not internally illuminated) are an excellent choice for exterior or interior signs.
  • Reception or Lobby Signs can make a bold statement and welcome visitors to your space.
  • Exterior Signs have many options such as sandblasted, dimensional, plaques, electrical, handpainted, traffic/wayfinding and more.
  • Monument Signs offer companies the chance to advertise in high traffic areas.
  • Vinyl Graphics are an easy and simple solution for windows, panel signs, vehicles, and interior design elements.
  • We also specialize in traffic or parking signs, directional signs, or tradeshow supplies, and have many solutions to fit your needs.

Request an Estimate

To request a sign or graphic estimate or get help with a project, visit our Products & Services area. To find helpful information, search Resources & Support. To learn more about us, browse through our Company Information section. Miramar Sign Works & Graphics is a vendor for today and tomorrow!
We also offer green sign products and work with environmentally friendly vendors.
GEMINI INCORPORATED, Awarded the Minnesota Green Star Facility Award from the Minnesota Pollution Control Agency. Feel free to go to the Site Search at any time if you're having trouble locating a particular item. If there's anything we can do to improve our site, please let us know.

Humanizing and Personalizing Your Brand

Humanizing and Personalizing Your Brand

Can we be honest here? Consumers do not trust your brand. Their natural inclination is not toward trust; it’s toward doubt, uncertainty and skepticism. In the age of faceless companies, massive scandals and overbearing advertisements, customers feel less trusting than ever. This means any message your brand sends to customers is met with immediate scrutiny.

So, what do you do? If customers automatically distrust a brand, how do you move past the instant response and get to the good stuff—the point when they actually listen to your pitch? The solution is simple: humanization. Since people trust other people more than they do other businesses, if you want to gain customers, you must humanize and personalize your brand. Here’s how.

Develop a persona.
The first step to humanizing a brand is to imagine it as an actual human. Visualize the brand as a fictional character, with a human voice, a personality and even a backstory. Who is this person? What is their name? How do they dress? What’s their favorite food? Questions like these will help you develop a genuine personality for the brand, so you recognize how it would interact with customers as a human.

Show real people.
Then, personalize the brand by showing the real people behind it. When customers see the business as merely a logo, they don’t feel connected to it. However, put your team members in the spotlight, and suddenly customers have a real person they can identify with. Share team member info on the website, host an employee of the month and even do “behind the scenes” takes on social media to put team members on the main stage.

Be transparent.
There’s just something refreshing about genuine, honest content on the Internet. Humanize the brand by opening up with it. Be transparent. Jeff Jahn, CEO of DynamiX says, “Make your secret sauce the thing you share the most because it is always what you are most passionate about.” Be transparent in how the brand communicates, what it communicates about and how it communicates with customers.

Tell a story.
Everyone loves a good story, including your customers. Storytelling is one of the most personal, human connections we have, so draw customers into the brand by sharing stories with them. For example, instead of simply saying when the business was founded on your website, tell a story about why the business was founded. What’s the passion behind the brand? Tell stories like these, and customers will feel more connected.

Share user content.
When in doubt, personalize the brand by sharing user-generated content. This humanizes the brand in two ways: (1) it flatters the user who has their content featured on your website or social media; (2) it shows other customers that you have great relationships with their peers. Ask current customers for user-generated content through email marketing, branded materials or social media, in order to humanize the brand.

Appreciate customers.
Ultimately, draw customers into a personal, human brand by appreciating them from the very beginning. Let your customers know how much you care about them and what their business means to you. For example, send loyal customers company swag, offer a special discount or reach out through a personalized message. Whenever you show customer appreciation, you will generate a more human and appealing brand.

It’s true: customers don’t trust your brand. But, there are ways you can change that! Keep these tips in mind if you want to humanize and personalize your brand, in order to better connect with customers, gain their trust and grow your business.