Your Full Service San Diego Sign & Graphics Company - In A NEW Location!
Since 2004 we have been serving all of San Diego and beyond. If you are interested in developing a more strategic relationship with your signage and graphics provider...you've found a partner! Your complete satisfaction is our goal. That's why we at Miramar Sign Works & Graphics do everything we can to manufacture your project to your specifications and deliver in a very timely manner.
Our website highlights some of the signs we have produced and installed during our many years of operation. To see a small selection, check out our Project Gallery and Sign Product Links. For some quick examples, see below:
- ADA, Suite and Wayfinding signs are needed in every every space - retail or corporate.
- Channel Letters are top of the line signs that attract the most attention and get the best results.
- Digital Graphics are a great option for interior, exterior, vehicles and more.
- Dimensional Letters (not internally illuminated) are an excellent choice for exterior or interior signs.
- Reception or Lobby Signs can make a bold statement and welcome visitors to your space.
- Exterior Signs have many options such as sandblasted, dimensional, plaques, electrical, handpainted, traffic/wayfinding and more.
- Monument Signs offer companies the chance to advertise in high traffic areas.
- Vinyl Graphics are an easy and simple solution for windows, panel signs, vehicles, and interior design elements.
- We also specialize in traffic or parking signs, directional signs, or tradeshow supplies, and have many solutions to fit your needs.
Request an Estimate
To request a sign or graphic estimate or get help with a project, visit our Products & Services area. To find helpful information, search Resources & Support. To learn more about us, browse through our Company Information section. Miramar Sign Works & Graphics is a vendor for today and tomorrow!
We also offer green sign products and work with environmentally friendly vendors.
GEMINI INCORPORATED, Awarded the Minnesota Green Star Facility Award from the Minnesota Pollution Control Agency. Feel free to go to the Site Search at any time if you're having trouble locating a particular item. If there's anything we can do to improve our site, please let us know.
Marketing to Existing Customers
In the marketing world, businesses tend to place a heightened emphasis on customer attraction and acquisition. Naturally, we want to attract new consumers and bring them on the team. However, marketing efforts don’t end once potential clients sign on as customers. Instead, marketing continues as customers continue to buy the product or service. When businesses fail to market to existing customers—and only focus on bringing in new ones—they leave money on the table, and can end up losing loyal customers.
Consistently engaging current customers through marketing efforts will undoubtedly have a positive impact on business goals later on, including increasing revenue through the sales of additional products and services. So, we came up with a few ideas for how businesses can continue to market to existing customers.
1. Know the customers’ data.
The first step in marketing to existing customers is knowing their data. Who are your target customers? What do they buy? How much do they spend? How often do they shop? What motivates your customers to buy? Take advantage of a customer relationship management (CRM) system in order to better track customers’ data for the future. When you know your customers better, you’ll have an easier time connecting with them.
2. Stay top-of-mind.
After customers’ first purchase with the business, it can be easy for you to fall by the wayside without the proper marketing techniques. Instead, stay top-of-mind with existing customers by utilizing regular communication. Send customers print or email newsletters as an ongoing reminder about the business. Include discounts or coupons when applicable, or inform them of new products and services the business introduces. By continuing to market to current customers, you can stay top-of-mind for any future purchases they need.
3. Follow up post-sale.
For some businesses, a post-sale follow-up is the perfect way to market to existing customers. For B2B customers, service businesses or large purchase businesses, be sure to follow up with the customer at an appropriate time and see how things are going with the new product or service. For instance, a landscaping company might check in with a customer two weeks after the project and see how he or she is enjoying their new lawn. Intentionally following up and keeping in touch with customers is a great way to continue to market to them.
4. Ask their opinions.
You could even market to existing customers by getting them involved and asking opinions on developing new products or services. Ask how they enjoyed their last experience with the business, and any new things they would add or change about the company and what it provides. Invite your customers “inside” the business by getting their input on new developments. Not only will customers feel more involved and engaged, but they will also create a stronger relationship and loyalty for the future.
5. Start a loyalty program.
Speaking of loyalty, one of the best ways to market to existing customers is through a customer loyalty program. Loyalty programs can work for almost any business. Customers can start out by receiving small rewards for smaller purchases, then move to bigger rewards the longer they stay with the company and the larger purchases they make. Keep your loyalty program simple and easy to understand, and customers will keep coming back time and time again because they feel valued.
While marketing might seem like it’s only for new clients, the most successful businesses integrate their marketing strategies throughout every level of customer. Use these tactics to continue to market to your existing customers and see how the business can grow.