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Custom Signs & Graphics for your Business

Your Full Service San Diego Sign & Graphics Company - In A NEW Location!

Since 2004 we have been serving all of San Diego and beyond. If you are interested in developing a more strategic relationship with your signage and graphics provider...you've found a partner! Your complete satisfaction is our goal. That's why we at Miramar Sign Works & Graphics do everything we can to manufacture your project to your specifications and deliver in a very timely manner.

Contact us at 858-566-3010. To learn more about our company, check out our Photo Gallery, read our Blog, or our Email Archives.

A Full Service Sign & Graphics Company

Our website highlights some of the signs we have produced and installed during our many years of operation. To see a small selection, check out our Project Gallery and Sign Product Links. For some quick examples, see below:

  • ADA, Suite and Wayfinding signs are needed in every every space - retail or corporate.
  • Channel Letters are top of the line signs that attract the most attention and get the best results.
  • Digital Graphics are a great option for interior, exterior, vehicles and more.
  • Dimensional Letters (not internally illuminated) are an excellent choice for exterior or interior signs.
  • Reception or Lobby Signs can make a bold statement and welcome visitors to your space.
  • Exterior Signs have many options such as sandblasted, dimensional, plaques, electrical, handpainted, traffic/wayfinding and more.
  • Monument Signs offer companies the chance to advertise in high traffic areas.
  • Vinyl Graphics are an easy and simple solution for windows, panel signs, vehicles, and interior design elements.
  • We also specialize in traffic or parking signs, directional signs, or tradeshow supplies, and have many solutions to fit your needs.

Request an Estimate

To request a sign or graphic estimate or get help with a project, visit our Products & Services area. To find helpful information, search Resources & Support. To learn more about us, browse through our Company Information section. Miramar Sign Works & Graphics is a vendor for today and tomorrow!
We also offer green sign products and work with environmentally friendly vendors.
GEMINI INCORPORATED, Awarded the Minnesota Green Star Facility Award from the Minnesota Pollution Control Agency. Feel free to go to the Site Search at any time if you're having trouble locating a particular item. If there's anything we can do to improve our site, please let us know.

5 Ways to Keep Tabs on Business Competitors

5 Ways to Keep Tabs on Business Competitors

Pepsi and Coca-Cola. Target and Walmart. Nike and Adidas. No matter what the company is, what it sells or how big it is, chances are there will be competition. Competition is the lifeblood of the business world. It keeps companies on their toes and constantly striving for innovation.

If you’re in the world of business and marketing, you should know who your company’s competition is. Even more importantly, you should be consistently informed on what your competition is doing. If you’re not sure where to start with your competition, don’t worry. We’ve compiled a list of five ways to keep tabs on your business competitors to get you started.

1. Set up Google Alerts.
One simple way to keep track of competing businesses is by using Google Alerts. Find out what new information a competitor has online for their products or employees by creating a Google Alerts account and listing the company name. You will receive email alerts with any information involving Google News, releases, mentions and websites related to the alert you establish. Choose your search terms carefully in order to avoid a flood of irrelevant emails, and set up your Google Alerts account with specific accommodations. This way, you can easily keep track of your competitors’ activity both online and offline in the news.

2. Deconstruct the site.
Another great place to start researching a competing business is through their website. Once you study a company’s website, deconstruct it with a tool such as Fagan Finder or SpyFu. Fagan Finder allows you to enter the company’s URL into their website and provides information on other sites which link to it, which can easily reveal alliances, networks, suppliers and even customers. Or, SpyFu can help you research what keywords and Adwords your competitors are buying to use on their website. You could also try WatchThatPage, which monitors specific pages online and alerts you when they are changed. Tools like these can help deconstruct your competitors’ website, learn from it and even adopt some of their techniques.

3. Follow them on social media.
Next, keep track of your competitor’s brand, marketing efforts, new products, customers and everything in between by following them on various social media accounts, such as Facebook, Twitter, LinkedIn and Instagram. Pay attention to what they post, the messaging they use and even when they post it. You can also track who follows them and mentions them in their personal social media posts. Through social media, you can learn more about your competitors’ overall mission and marketing efforts online, while also monitoring their connections.

4. Attend conferences.
Another great way to get to know your competitors? Actually get to know them through local conferences, trade shows and seminars. Learn more about your competition and what they have to offer by attending industry trade shows, conferences and joining industry associations. This way, you can visit competitors’ booths to learn more about their branding and messaging, see how they interact with customers, pick up their literature and check out the quality of their products. You could even sit in on a presentation your competitors give to learn some of their “insider business secrets.” If trade shows and conferences are public information, why not take advantage of as much info as you can gather on the competition?

5. Ask your customers.
Finally, what better way to learn about your competition than to ask your customers? After all, your customers are the ones who do the research and make the ultimate decision on who they choose to work with. In an interview with Inc. Magazine, Arthur Weiss, managing director of UK-based Aware, stated, “Whenever you win a new customer, find out who they used before, and why they switched to you… Do the same when you lose a customer—identify what they preferred about your competitor.” The more information you gather from your customers, the better picture you will gain on the advantages you have over your competitors, and maybe even the advantages they have over you.

No matter what industry you’re in or how big you are, building a business is competitive. If you want to succeed, you must be willing to compete. Keep tabs on your company’s competitors by using these strategies, and see how your business can grow.