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Custom Signs & Graphics for your Business

Your Full Service San Diego Sign & Graphics Company - In A NEW Location!

Since 2004 we have been serving all of San Diego and beyond. If you are interested in developing a more strategic relationship with your signage and graphics provider...you've found a partner! Your complete satisfaction is our goal. That's why we at Miramar Sign Works & Graphics do everything we can to manufacture your project to your specifications and deliver in a very timely manner.

Contact us at 858-566-3010. To learn more about our company, check out our Photo Gallery, read our Blog, or our Email Archives.

A Full Service Sign & Graphics Company

Our website highlights some of the signs we have produced and installed during our many years of operation. To see a small selection, check out our Project Gallery and Sign Product Links. For some quick examples, see below:

  • ADA, Suite and Wayfinding signs are needed in every every space - retail or corporate.
  • Channel Letters are top of the line signs that attract the most attention and get the best results.
  • Digital Graphics are a great option for interior, exterior, vehicles and more.
  • Dimensional Letters (not internally illuminated) are an excellent choice for exterior or interior signs.
  • Reception or Lobby Signs can make a bold statement and welcome visitors to your space.
  • Exterior Signs have many options such as sandblasted, dimensional, plaques, electrical, handpainted, traffic/wayfinding and more.
  • Monument Signs offer companies the chance to advertise in high traffic areas.
  • Vinyl Graphics are an easy and simple solution for windows, panel signs, vehicles, and interior design elements.
  • We also specialize in traffic or parking signs, directional signs, or tradeshow supplies, and have many solutions to fit your needs.

Request an Estimate

To request a sign or graphic estimate or get help with a project, visit our Products & Services area. To find helpful information, search Resources & Support. To learn more about us, browse through our Company Information section. Miramar Sign Works & Graphics is a vendor for today and tomorrow!
We also offer green sign products and work with environmentally friendly vendors.
GEMINI INCORPORATED, Awarded the Minnesota Green Star Facility Award from the Minnesota Pollution Control Agency. Feel free to go to the Site Search at any time if you're having trouble locating a particular item. If there's anything we can do to improve our site, please let us know.

The What, Why and How of Drip Email Marketing

The What, Why and How of Drip Email Marketing

Imagine a world where nurturing leads into sales was wrapped up into one pretty, automated routine. The emails businesses send out to potential leads would always be relevant, the sales pipeline would have few leaks and conversion rates would increase. Does this sound too good to be true? Fortunately with drip email marketing, this ideal world can become a reality.

Drip email marketing, otherwise known as drip email campaigns, is the perfect way to automate the marketing and sales process, easily converting leads into customers. If you’re not sure where to start, then you’ve come to the right place. Today we dive into the what, why and how of drip email marketing.

What?
Drip email campaigns are a set of email messages or content sent out through an automated process on a schedule. Generally, they go out to potential prospects and help convert leads into actual clients. Email marketing campaigns can vary between two basic parameters: time or action. For example, if a business goes to a fair and gathers leads’ emails, then adds those emails to its prospecting list, it wouldn’t want new leads to immediately start receiving the same emails as those who have been on the list for ages—who may already be consistent clients.

Instead, through a drip email campaign, you can introduce the leads to the business, insert new information and include relevant calls to action. Perhaps the first email to the new leads goes out the day the sign up, the second goes out a few days later and the last goes out a week or so afterwards. Or—in the behavioral parameter—your new leads could receive an email when they sign up for the list, then if they respond to that call-to-action and later if they purchase a product or service. No matter which type of drip email campaign you set up, they can have an important impact on marketing efforts.

Why?
Why should a business consider utilizing a drip email marketing campaign? To put it simply: because they work. According to Pardot, there are three substantial benefits from drip campaigns: they present timely information to users, create and nurture leads and they help automate the most tedious part of the sales process by allowing your drip emails to do the early-stage work for you.

Also, they tend to have pretty great results. According to research conducted by the email-marketing suite Emma, relevant, targeted emails produce 18-times more revenue than those broadcasted to the entire client base. People who read drip emails are also more likely to click the links within them than in regular emails, with a 119% click rate increase.

How?
How do you get started creating a drip email marketing campaign? Two words: marketing and software. First, you need a marketing team—either in-house or outsource—capable of putting together the content, design and strategy for your campaign. Second, you need the automation software where you can schedule and send out the emails to leads and clients. From there, the process is just a series of smaller steps:

1. Define your goals for the campaign.
2. Identify your target audience(s).
3. Outline the frequency and parameters of the campaign.
4. Determine the emails’ sequence.
5. Start the campaign.

Drip email marketing is the perfect way to set up an automatic process that can easily convert leads into consistent customers. While it might seem daunting, once you get ball going, it just rolls on from there. Learn more about drip email marketing and what it can do for your business.