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Custom Signs & Graphics for your Business

Your Full Service San Diego Sign & Graphics Company - In A NEW Location!

Since 2004 we have been serving all of San Diego and beyond. If you are interested in developing a more strategic relationship with your signage and graphics provider...you've found a partner! Your complete satisfaction is our goal. That's why we at Miramar Sign Works & Graphics do everything we can to manufacture your project to your specifications and deliver in a very timely manner.

Contact us at 858-566-3010. To learn more about our company, check out our Photo Gallery, read our Blog, or our Email Archives.

A Full Service Sign & Graphics Company

Our website highlights some of the signs we have produced and installed during our many years of operation. To see a small selection, check out our Project Gallery and Sign Product Links. For some quick examples, see below:

  • ADA, Suite and Wayfinding signs are needed in every every space - retail or corporate.
  • Channel Letters are top of the line signs that attract the most attention and get the best results.
  • Digital Graphics are a great option for interior, exterior, vehicles and more.
  • Dimensional Letters (not internally illuminated) are an excellent choice for exterior or interior signs.
  • Reception or Lobby Signs can make a bold statement and welcome visitors to your space.
  • Exterior Signs have many options such as sandblasted, dimensional, plaques, electrical, handpainted, traffic/wayfinding and more.
  • Monument Signs offer companies the chance to advertise in high traffic areas.
  • Vinyl Graphics are an easy and simple solution for windows, panel signs, vehicles, and interior design elements.
  • We also specialize in traffic or parking signs, directional signs, or tradeshow supplies, and have many solutions to fit your needs.

Request an Estimate

To request a sign or graphic estimate or get help with a project, visit our Products & Services area. To find helpful information, search Resources & Support. To learn more about us, browse through our Company Information section. Miramar Sign Works & Graphics is a vendor for today and tomorrow!
We also offer green sign products and work with environmentally friendly vendors.
GEMINI INCORPORATED, Awarded the Minnesota Green Star Facility Award from the Minnesota Pollution Control Agency. Feel free to go to the Site Search at any time if you're having trouble locating a particular item. If there's anything we can do to improve our site, please let us know.

5 Tips to Try for Effective Direct Mail Marketing

5 Tips to Try for Effective Direct Mail Marketing

Over the past few years, the term “marketing” has evolved to include new types of marketing we used to never think possible. One term, however, that has continued to have a lasting effect is direct mail marketing. If you think direct mail marketing is a thing of the past, think again.

With the right audience and the right business, direct mail marketing can have a powerful presence in any brand marketing strategy. But first, let’s start with some tips. Here are five tips to try for effective direct mail marketing.

1. Identify your prospects.
The first step in a direct mail marketing campaign is to identify who you want to send your pieces to and where they are going. This may sound simple, but can actually be one of the most complicated steps in the process.

Take some time to actually look through your lists of potential customers and who would be most interested in your product or service. Be sure to research information like demographics, purchasing behavior and lifestyle habits. Once you narrow down your target audience, your campaign will be more effective.

2. Decide on your design.
Next, decide on a visually-appealing design for your mailing piece. What size is it going to be? Is it going to include an envelope or be a simple post card? Are you going to use a lot of colors or be more neutral? Most importantly, how is the actual content of the piece going to stand out and catch consumers’ attention among all of the design work?

Look through any direct mail pieces you yourself have received to see what most attracts you. Try out a couple of different designs before choosing one you think could truly reach your target audience and draw them in.

3. Include a CTA.
One of the biggest problems most marketers face is a low return on investment. Oftentimes, this can be overcome by simply asking consumers for what you want. This is where the call to action (CTA) comes in.

A strong CTA tells the reader what they should do and when they should do it. For example, “Stop in today to check out our latest deals.” Be sure to include a CTA in your direct mail marketing pieces so you can get a strong return on the investment.

4. Be personal.
One strength direct mail marketing has is the potential to be personal with customers. Each customer and prospect is unique, and values feeling that way from businesses. Gather prospect data to personalize the campaign experience for potential consumers. Use names whenever applicable, offer exclusive promotions on items they may be interested in or even write a handwritten note. While you may not be able to completely alter each piece, even little personalized tweaks here and there can make a world of difference.

5. Measure your results.
Finally, be sure to measure your results post-direct mail marketing campaign. See how well your campaign did and how the return on investment turned out. Once you have a good measurement for how one campaign went, you can continue to use those results for future projects in new direct mail marketing pieces.

When it comes to marketing, direct mail is a powerful tool to share products and services with potential customers. Direct mail marketing may not be the newest marketing tactic around, but its powerful impact speaks for itself.