Your Full Service San Diego Sign & Graphics Company - In A NEW Location!
Since 2004 we have been serving all of San Diego and beyond. If you are interested in developing a more strategic relationship with your signage and graphics provider...you've found a partner! Your complete satisfaction is our goal. That's why we at Miramar Sign Works & Graphics do everything we can to manufacture your project to your specifications and deliver in a very timely manner.
Our website highlights some of the signs we have produced and installed during our many years of operation. To see a small selection, check out our Project Gallery and Sign Product Links. For some quick examples, see below:
- ADA, Suite and Wayfinding signs are needed in every every space - retail or corporate.
- Channel Letters are top of the line signs that attract the most attention and get the best results.
- Digital Graphics are a great option for interior, exterior, vehicles and more.
- Dimensional Letters (not internally illuminated) are an excellent choice for exterior or interior signs.
- Reception or Lobby Signs can make a bold statement and welcome visitors to your space.
- Exterior Signs have many options such as sandblasted, dimensional, plaques, electrical, handpainted, traffic/wayfinding and more.
- Monument Signs offer companies the chance to advertise in high traffic areas.
- Vinyl Graphics are an easy and simple solution for windows, panel signs, vehicles, and interior design elements.
- We also specialize in traffic or parking signs, directional signs, or tradeshow supplies, and have many solutions to fit your needs.
Request an Estimate
To request a sign or graphic estimate or get help with a project, visit our Products & Services area. To find helpful information, search Resources & Support. To learn more about us, browse through our Company Information section. Miramar Sign Works & Graphics is a vendor for today and tomorrow!
We also offer green sign products and work with environmentally friendly vendors.
GEMINI INCORPORATED, Awarded the Minnesota Green Star Facility Award from the Minnesota Pollution Control Agency. Feel free to go to the Site Search at any time if you're having trouble locating a particular item. If there's anything we can do to improve our site, please let us know.
Why Your Marketing Still Isn’t Reaching Millennials
The chatter about how to market to Millennials is incessant. This cacophony of advice seems to be a panicked response to the idea that Millennials are completely enigmatic and impossible to reach. Though often backed by some form of research, the resulting tips and tricks can do more harm than good.
When it comes to Millennials, you simply can’t believe everything you hear. If your marketing efforts still aren’t reaching the coveted generation (with lots of influence and potential buying power), take a step back and consider these possible reasons why:
- You’re getting the wrong info. If you dig deeper into some of the studies of Millennials, you’ll find that their data is often based off of a relatively small population. A group of 1,000 can’t adequately represent the more than 80 million Millennials that live in the United States, nor can a focus group that provides primarily anecdotal evidence. Before you completely change your marketing plan to accommodate new findings, make sure the stats actually reflect a characteristic of the generation as a whole.
- You’re connecting the wrong dots. Say you read that Millennials rather interact with brands on Facebook instead of Twitter. That doesn’t mean that A) you don’t need to have a Twitter account or B) Millennials will interact with your brand on Facebook. It’s easy to draw big conclusions about what they do and don’t like, but marketing that’s backed by common sense is going to be a lot more effective than marketing that’s trying to chase a (possible) preference of Millennials.
- You’re searching for the wrong things. Though there are countless articles written about marketing to Millennials every day, they all seem to have one thing in common: they all search for the differences between Millennials and other people. But what good does that really do? The constant hunt for quirks and contradictions makes it seem like Millennials are some strange species of consumers, when in reality they are quite similar to other generations.
- You’re trying way too hard. Millennials aren’t dumb. They know when they’re being targeted. When an ad includes a picture of a hipstery 20-something wearing a plaid shirt, oversize glasses and a bowler hat, it can seem like a silly stereotype of a generation composed of many different kinds of people. It’s obvious when you’re trying to make your marketing seem uber cool, and a lot of times marketers’ definition of “cool” can be somewhat diminutive and condescending. Like any other demographic, Millennials will respond to marketing that tells a story and tells it well.