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Custom Signs & Graphics for your Business

Your Full Service San Diego Sign & Graphics Company - In A NEW Location!

Since 2004 we have been serving all of San Diego and beyond. If you are interested in developing a more strategic relationship with your signage and graphics provider...you've found a partner! Your complete satisfaction is our goal. That's why we at Miramar Sign Works & Graphics do everything we can to manufacture your project to your specifications and deliver in a very timely manner.

Contact us at 858-566-3010. To learn more about our company, check out our Photo Gallery, read our Blog, or our Email Archives.

A Full Service Sign & Graphics Company

Our website highlights some of the signs we have produced and installed during our many years of operation. To see a small selection, check out our Project Gallery and Sign Product Links. For some quick examples, see below:

  • ADA, Suite and Wayfinding signs are needed in every every space - retail or corporate.
  • Channel Letters are top of the line signs that attract the most attention and get the best results.
  • Digital Graphics are a great option for interior, exterior, vehicles and more.
  • Dimensional Letters (not internally illuminated) are an excellent choice for exterior or interior signs.
  • Reception or Lobby Signs can make a bold statement and welcome visitors to your space.
  • Exterior Signs have many options such as sandblasted, dimensional, plaques, electrical, handpainted, traffic/wayfinding and more.
  • Monument Signs offer companies the chance to advertise in high traffic areas.
  • Vinyl Graphics are an easy and simple solution for windows, panel signs, vehicles, and interior design elements.
  • We also specialize in traffic or parking signs, directional signs, or tradeshow supplies, and have many solutions to fit your needs.

Request an Estimate

To request a sign or graphic estimate or get help with a project, visit our Products & Services area. To find helpful information, search Resources & Support. To learn more about us, browse through our Company Information section. Miramar Sign Works & Graphics is a vendor for today and tomorrow!
We also offer green sign products and work with environmentally friendly vendors.
GEMINI INCORPORATED, Awarded the Minnesota Green Star Facility Award from the Minnesota Pollution Control Agency. Feel free to go to the Site Search at any time if you're having trouble locating a particular item. If there's anything we can do to improve our site, please let us know.

12 Steps For Dealing With Bad Online Reviews

For small businesses, online reviews can be a very scary thing. Though they are useful tools for consumers, they also give customers the power to take down a brand. Even just one bad review can cast a shadow over your reputation and deter potential clients.

It might feel like you have no control over what is said about your brand online, but you do have the opportunity to display your excellent customer service and diffuse the effects of any inflammatory comments. Keep these steps in mind when you come across a bad online review of your business:

- Prevention is better than cure. It might seem obvious, but the best way to prevent bad online reviews is to prevent bad customer experiences from happening. If you are aware of a client who is particularly unhappy, do everything you can to rectify the situation before they take their frustration online.

- Set a Google Alert for your business. If things are being said about your company online, you’ll be notified right away.

- Contact the review site. If you come across a bad review that is factually incorrect, it’s worth it to contact the site and ask if they will remove it. Most won’t unless you have hard proof that the customer’s claim is wrong.

- Realize the difference between a claim that is factually incorrect and an opinion that you don’t agree with. It’s easy to feel defensive about the business that you built, but whether or not you agree with the customer’s complaint, they have a right to be heard.

- Decide if you’re going to deal with the issue publicly or privately. This is a personal choice, but responding to the customer in the same forum allows you to display your excellent customer service.

- ALWAYS remain calm. It’s never a good idea to respond with anger or attempt to argue with a bad review. If you start an argument, people who see the site will automatically side with the customer, making your business look even worse. It might be difficult, but you must respond in a respectful and professional manner.

- Try to put yourself in the customer’s shoes. Though the issue might seem incredibly minor to you, it is clearly a big deal for the reviewer. Don’t disregard the complaint just because you have different priorities.

- Own up to specific mistakes. Did you overbook your services and fail to meet your promised delivery date? Own up to it. While excuses will make you look unprofessional, a brief explanation and admission of your error will show that you’re taking steps to improve your service.

- Have a system of response in place. In case you would have to deal with multiple less-than-great reviews, have a company-wide policy for responses. Consistency and efficiency are key.

- Encourage positive reviews from satisfied customers. This does not mean begging people to write things that will make you look good. If someone is particularly pleased with your service, simply say, “We love getting feedback from our customers, so we always appreciate online reviews of our business.”

- Whatever you do, DO NOT post fake reviews. Most review sites have software in place that tracks businesses who write fake reviews for themselves. You will get caught. You will look stupid.

- See the silver lining. A bad review, devastating as it may be, also adds some authenticity to your business. Companies with perfect 5-star ratings can come across as too good to be true. See the situation as the perfect opportunity to show off your company’s excellent customer service.