Your Full Service San Diego Sign & Graphics Company - In A NEW Location!
Since 2004 we have been serving all of San Diego and beyond. If you are interested in developing a more strategic relationship with your signage and graphics provider...you've found a partner! Your complete satisfaction is our goal. That's why we at Miramar Sign Works & Graphics do everything we can to manufacture your project to your specifications and deliver in a very timely manner.
Our website highlights some of the signs we have produced and installed during our many years of operation. To see a small selection, check out our Project Gallery and Sign Product Links. For some quick examples, see below:
- ADA, Suite and Wayfinding signs are needed in every every space - retail or corporate.
- Channel Letters are top of the line signs that attract the most attention and get the best results.
- Digital Graphics are a great option for interior, exterior, vehicles and more.
- Dimensional Letters (not internally illuminated) are an excellent choice for exterior or interior signs.
- Reception or Lobby Signs can make a bold statement and welcome visitors to your space.
- Exterior Signs have many options such as sandblasted, dimensional, plaques, electrical, handpainted, traffic/wayfinding and more.
- Monument Signs offer companies the chance to advertise in high traffic areas.
- Vinyl Graphics are an easy and simple solution for windows, panel signs, vehicles, and interior design elements.
- We also specialize in traffic or parking signs, directional signs, or tradeshow supplies, and have many solutions to fit your needs.
Request an Estimate
To request a sign or graphic estimate or get help with a project, visit our Products & Services area. To find helpful information, search Resources & Support. To learn more about us, browse through our Company Information section. Miramar Sign Works & Graphics is a vendor for today and tomorrow!
We also offer green sign products and work with environmentally friendly vendors.
GEMINI INCORPORATED, Awarded the Minnesota Green Star Facility Award from the Minnesota Pollution Control Agency. Feel free to go to the Site Search at any time if you're having trouble locating a particular item. If there's anything we can do to improve our site, please let us know.
Key Insights for Marketing to Teenagers
It’s no secret that brands try really, really hard to target teens and often come off as ridiculously uncool. For example, look at Birds Eye’s latest culinary development: Mashtags. Remember those smiley face tater tots? They’ve been #rebranded to include hashtags, at signs, and asterisks. The tag line? “#NEW #Tasty Pot@to Shapes!”
So it’s easy to spot when this kind of marketing goes very wrong, but it’s still difficult to determine what the right approach is, particularly when several recent reports show an impending teenage exodus from Facebook. Enter danah boyd, a principal researcher for Microsoft who wrote a new book called It’s Complicated: The Social Lives of Networked Teens. Her research revealed several key insights into teenagers’ use of social media. Here are some things to keep in mind when you’re trying to target the young audience:
Teens care more about the social aspect than anything else. While adults might use social media to share content, gain exposure and promote themselves professionally, teenagers simply want a space in which they can interact with their friends.
They aren’t stupid. They know when you’re trying to make your brand seem totes awesome, fo shizzle. As boyd said, “Young people are totally aware of when a company is making a YouTube video just to sell to them.”
Teenagers don’t want marketing to get in the way of socializing. When your primary purpose is communication with friends, the last thing you want to deal with is annoying ads. Marketers have to make sure they don’t cross the line between engagement and intrusion.
As teens move away from the big social media, they’re also moving away from marketers. New ad-free apps are rapidly gaining popularity, so marketers are going to have to get innovative if they want to reach this demographic.
The so-called exodus isn’t really as big of a deal as some people are making it out to be. Recent studies show that Facebook is still the best way to reach teenagers because it is their preferred social media platform for interacting with brands. Several researchers suggest that the recent decline in teenage users is due to current users aging out of the demographic and a lower rate of new adolescent users. However, brands will still have to adjust quickly as social media trends shift.