Your Full Service San Diego Sign & Graphics Company - In A NEW Location!
Since 2004 we have been serving all of San Diego and beyond. If you are interested in developing a more strategic relationship with your signage and graphics provider...you've found a partner! Your complete satisfaction is our goal. That's why we at Miramar Sign Works & Graphics do everything we can to manufacture your project to your specifications and deliver in a very timely manner.
Our website highlights some of the signs we have produced and installed during our many years of operation. To see a small selection, check out our Project Gallery and Sign Product Links. For some quick examples, see below:
- ADA, Suite and Wayfinding signs are needed in every every space - retail or corporate.
- Channel Letters are top of the line signs that attract the most attention and get the best results.
- Digital Graphics are a great option for interior, exterior, vehicles and more.
- Dimensional Letters (not internally illuminated) are an excellent choice for exterior or interior signs.
- Reception or Lobby Signs can make a bold statement and welcome visitors to your space.
- Exterior Signs have many options such as sandblasted, dimensional, plaques, electrical, handpainted, traffic/wayfinding and more.
- Monument Signs offer companies the chance to advertise in high traffic areas.
- Vinyl Graphics are an easy and simple solution for windows, panel signs, vehicles, and interior design elements.
- We also specialize in traffic or parking signs, directional signs, or tradeshow supplies, and have many solutions to fit your needs.
Request an Estimate
To request a sign or graphic estimate or get help with a project, visit our Products & Services area. To find helpful information, search Resources & Support. To learn more about us, browse through our Company Information section. Miramar Sign Works & Graphics is a vendor for today and tomorrow!
We also offer green sign products and work with environmentally friendly vendors.
GEMINI INCORPORATED, Awarded the Minnesota Green Star Facility Award from the Minnesota Pollution Control Agency. Feel free to go to the Site Search at any time if you're having trouble locating a particular item. If there's anything we can do to improve our site, please let us know.
Would You Want Your Grandmother to Buy This Product?
Every product tells a story.
And as a business, you play a large part in what that story is. It’s called marketing.
The best products represent an idea in the customer’s mind. It’s your job to figure out how to tell the story in a way that resonates with your customer and sticks.
The problems happen when there’s a mismatch between the story the customer believes and the real experience of your product.
Being an Ethical Marketer
If you’re a proficient marketer and really understand the way that people’s decision-making process works, it’s tempting to try to coerce or trick people into buying your product.
Powerful tools a marketer can use: the fear of missing out. The promise of a silver bullet. The embarrassment of not being trendy. The desire for the extravagant car.
But just because you can use these tools doesn’t mean you should. If your product’s causing damage (to you, the customer or the environment), having the ability to convince someone they need your product doesn’t mean you should.
Would You Sell it to Your Grandma?
One of the best ways to make sure you’re being an ethical marketer: ask yourself questions that give you new perspective.
If your grandmother believed in your product’s story and decided to buy it, would you want her to? If the answer is no (because she doesn’t really need this particular thing to solve her problem, or because you’ve created a false problem), you need to reconsider your message.
Another good question: “If the customer I’m trying to target knew all the facts about this product, understood all the alternatives and perfectly grasped his situation, would he still want to buy this?”
If the answer is no, you have two options. 1. Make a better product. 2. Use your marketing prowess to target a customer who does allows you to answer “yes” to these questions.
If you ever find yourself asking: “Is this spam? Is this scammy? Are we being honest?” then the fact you have to ask indicates it’s a good time to reevaluate your message.
Consider the Customer
Ultimately, when it comes to marketing your product, service or even idea, it’s always a good idea to ask:
“Will this message benefit my audience? Does it have their best interests at heart?”
If you can honestly say “yes,” then full steam ahead. It’s time to tell your story.