Your Full Service San Diego Sign & Graphics Company - In A NEW Location!
Since 2004 we have been serving all of San Diego and beyond. If you are interested in developing a more strategic relationship with your signage and graphics provider...you've found a partner! Your complete satisfaction is our goal. That's why we at Miramar Sign Works & Graphics do everything we can to manufacture your project to your specifications and deliver in a very timely manner.
Our website highlights some of the signs we have produced and installed during our many years of operation. To see a small selection, check out our Project Gallery and Sign Product Links. For some quick examples, see below:
- ADA, Suite and Wayfinding signs are needed in every every space - retail or corporate.
- Channel Letters are top of the line signs that attract the most attention and get the best results.
- Digital Graphics are a great option for interior, exterior, vehicles and more.
- Dimensional Letters (not internally illuminated) are an excellent choice for exterior or interior signs.
- Reception or Lobby Signs can make a bold statement and welcome visitors to your space.
- Exterior Signs have many options such as sandblasted, dimensional, plaques, electrical, handpainted, traffic/wayfinding and more.
- Monument Signs offer companies the chance to advertise in high traffic areas.
- Vinyl Graphics are an easy and simple solution for windows, panel signs, vehicles, and interior design elements.
- We also specialize in traffic or parking signs, directional signs, or tradeshow supplies, and have many solutions to fit your needs.
Request an Estimate
To request a sign or graphic estimate or get help with a project, visit our Products & Services area. To find helpful information, search Resources & Support. To learn more about us, browse through our Company Information section. Miramar Sign Works & Graphics is a vendor for today and tomorrow!
We also offer green sign products and work with environmentally friendly vendors.
GEMINI INCORPORATED, Awarded the Minnesota Green Star Facility Award from the Minnesota Pollution Control Agency. Feel free to go to the Site Search at any time if you're having trouble locating a particular item. If there's anything we can do to improve our site, please let us know.
How Not to Use “Super Bowl” in Your Marketing and Promotions
As the Big Game approaches on February 3, marketers everywhere are getting excited about the sales and hype surrounding the Super Bowl. The mass media coverage of the Super Bowl and the consumerism that surrounds it is a recipe for success in many industries.
But be warned: as much as you might want to, it’s actually taboo to use the term “Super Bowl” in any of your marketing. That means that any commercials, contests, giveaways or events that you throw have to avoid the term “Super Bowl.” Let us explain.
Protecting a Trademark
Basically, the NFL owns the “Super Bowl” trademark, and is aggressive about protecting it. The reason they’re so aggressive is that their advertisers pay billions of dollars for the privilege of being able to officially associate with the Super Bowl. Locking down the Superbowl brand means that there’s less chance of being associated with unscrupulous advertisers. But more importantly, it allows the NFL to maintain a premium price for advertising. If Super Bowl-branded advertisements are a highly exclusive privilege, they’re worth far more.
Other Things You Should Avoid
But it’s not enough to trademark “Super Bowl.” You can’t market yourself using “NFL,” “National Football League,” “Super Sunday,” or even the names of the two competing teams. The NFL and Super Bowl logos are also forbidden, as well as any team logos. Mentioning the competing teams’ cities is fine. It’s not enough to restrict name-dropping, however: establishments cannot charge their patrons to watch the game, nor can you publically show the game if you’re displaying it on a screen larger than 55 inches diagonally. Them’s the bricks.
The Good News
The good news is that there are plenty of ways to get around these restrictions, if you’re creative. First of all, it’s understood that what game you’re talking about when you reference “The Big Game”–which despite the NFL’s best efforts, is not a trademarked term. Plus, it’s ok to imply the idea of the Super Bowl in your advertisements: you can promote “Super Chicken Wings for a Super Party” without getting a cease-and-desist letter. Finally, if you don’t mention any of the above verboten terms, you can say things like “the professional football championship game on February 3.”
Some even better news is that you will probably benefit from the Super Bowl even if you don’t explicitly reference the Super Bowl in your promotions. The Super Bowl is a big enough cultural event that you can bet your bar will be full of people wanting to watch the game, even if you don’t make an attempt to promote it at all. Just make sure the Big Game is playing on a screen or two.
Provided those screens are less than 55” diagonally, of course.