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Custom Signs & Graphics for your Business

Your Full Service San Diego Sign & Graphics Company - In A NEW Location!

Since 2004 we have been serving all of San Diego and beyond. If you are interested in developing a more strategic relationship with your signage and graphics provider...you've found a partner! Your complete satisfaction is our goal. That's why we at Miramar Sign Works & Graphics do everything we can to manufacture your project to your specifications and deliver in a very timely manner.

Contact us at 858-566-3010. To learn more about our company, check out our Photo Gallery, read our Blog, or our Email Archives.

A Full Service Sign & Graphics Company

Our website highlights some of the signs we have produced and installed during our many years of operation. To see a small selection, check out our Project Gallery and Sign Product Links. For some quick examples, see below:

  • ADA, Suite and Wayfinding signs are needed in every every space - retail or corporate.
  • Channel Letters are top of the line signs that attract the most attention and get the best results.
  • Digital Graphics are a great option for interior, exterior, vehicles and more.
  • Dimensional Letters (not internally illuminated) are an excellent choice for exterior or interior signs.
  • Reception or Lobby Signs can make a bold statement and welcome visitors to your space.
  • Exterior Signs have many options such as sandblasted, dimensional, plaques, electrical, handpainted, traffic/wayfinding and more.
  • Monument Signs offer companies the chance to advertise in high traffic areas.
  • Vinyl Graphics are an easy and simple solution for windows, panel signs, vehicles, and interior design elements.
  • We also specialize in traffic or parking signs, directional signs, or tradeshow supplies, and have many solutions to fit your needs.

Request an Estimate

To request a sign or graphic estimate or get help with a project, visit our Products & Services area. To find helpful information, search Resources & Support. To learn more about us, browse through our Company Information section. Miramar Sign Works & Graphics is a vendor for today and tomorrow!
We also offer green sign products and work with environmentally friendly vendors.
GEMINI INCORPORATED, Awarded the Minnesota Green Star Facility Award from the Minnesota Pollution Control Agency. Feel free to go to the Site Search at any time if you're having trouble locating a particular item. If there's anything we can do to improve our site, please let us know.

Why Your Worst Customer Isn’t Worth It

It’s not you, it’s me. I just don’t see this working out in the future. We’ve got different goals and they don’t line up. Sound familiar? Chances are you’ve had some part in these rejection lines, either as the rejector or the rejected. And no matter how they come, it still hurts. Oftentimes it’s the customers who are the ones that do the rejecting. But have you wanted to “fire” one of your customers?

Sure, you don’t want to turn away every customer because after all, they generate the revenue. But sometimes if the customer causes enough problems they may not be worth your time. You could already be losing money by offering more services than the problem customer is paying for, or by spending too much time on that customer when you could be helping twice as many new customers. So keep reading to find out why it’s okay to let your customer go if they’re giving you a bad vibe, and how to go about giving them the boot the right way.

How Do I Know If They’re Worth Keeping?
Maybe the customer treats your staff poorly. Maybe they talk to you in a condescending tone, take up all of your time on the phone for no reason or they don’t cooperate with anything that you do. But business is business, right? Wrong.

Envision your worst customer. Determine if the customer is worth your time by weighing your options. Make a list of the cons that would result in giving up their business, like a decrease in revenue. Then, make a list of pros, such as a stress-free environment or time to focus on other customers. If in the end you can afford to lose them, it’s probably in your best interest.

How Do I Fire Them?
A contract is a contract, and if you want to maintain your reputation you need to treat this like the delicate situation that it is. Like we said, rejection is never easy. And although you’d love to give them a piece of your mind, refrain for the sake of your business. Here are some suggestions from business expert Carol Tice that will help you let them down easy while still getting the point across.

Send Them Elsewhere
It’s time to figure out what the problem is and who could better suit the customer. Maybe you simply don’t have enough time to work with them, but you know another company that may be better suited. Finish the services that you have agreed to provide. Then, when they come back for more simply let them know that you’re at capacity, but you know of a place that would be happy to fulfill their request.

Tell Your Prices to Take a Hike
If you don’t feel that you’re being paid enough for working with the customer, simply raise your rates for them. While the customer may always be right, you have the option to set the price. If your customer doesn’t like it, then they’ll go elsewhere on his own.

Remind Them of Your Terms
A customer who consistently demands more than what was originally agreed upon is not a customer you need to keep. Gently remind the customer about the original contract and explain to them that it will take more time and cost them more. If your customer doesn’t get the picture, tell them that you will not be able to continue providing services. If you provide ample warning, you will be justified in your actions by citing specific examples of when they’ve overstepped their bounds.