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Custom Signs & Graphics for your Business

Your Full Service San Diego Sign & Graphics Company - In A NEW Location!

Since 2004 we have been serving all of San Diego and beyond. If you are interested in developing a more strategic relationship with your signage and graphics provider...you've found a partner! Your complete satisfaction is our goal. That's why we at Miramar Sign Works & Graphics do everything we can to manufacture your project to your specifications and deliver in a very timely manner.

Contact us at 858-566-3010. To learn more about our company, check out our Photo Gallery, read our Blog, or our Email Archives.

A Full Service Sign & Graphics Company

Our website highlights some of the signs we have produced and installed during our many years of operation. To see a small selection, check out our Project Gallery and Sign Product Links. For some quick examples, see below:

  • ADA, Suite and Wayfinding signs are needed in every every space - retail or corporate.
  • Channel Letters are top of the line signs that attract the most attention and get the best results.
  • Digital Graphics are a great option for interior, exterior, vehicles and more.
  • Dimensional Letters (not internally illuminated) are an excellent choice for exterior or interior signs.
  • Reception or Lobby Signs can make a bold statement and welcome visitors to your space.
  • Exterior Signs have many options such as sandblasted, dimensional, plaques, electrical, handpainted, traffic/wayfinding and more.
  • Monument Signs offer companies the chance to advertise in high traffic areas.
  • Vinyl Graphics are an easy and simple solution for windows, panel signs, vehicles, and interior design elements.
  • We also specialize in traffic or parking signs, directional signs, or tradeshow supplies, and have many solutions to fit your needs.

Request an Estimate

To request a sign or graphic estimate or get help with a project, visit our Products & Services area. To find helpful information, search Resources & Support. To learn more about us, browse through our Company Information section. Miramar Sign Works & Graphics is a vendor for today and tomorrow!
We also offer green sign products and work with environmentally friendly vendors.
GEMINI INCORPORATED, Awarded the Minnesota Green Star Facility Award from the Minnesota Pollution Control Agency. Feel free to go to the Site Search at any time if you're having trouble locating a particular item. If there's anything we can do to improve our site, please let us know.

Gain Customer Feedback You Can Actually Use

You’ll never know what your customers want if you don’t ask them. Sometimes getting over that first hurdle of asking is the biggest challenge. However, just asking questions may not be enough. There’s an art to gaining the feedback you seek and there is a correct way to ask your customers. Whether you’re asking them in person, through email or via direct mail, you will need to know how to generate the type of feedback that will help your company. Luckily, there are some easy ways to getting the feedback that will help your company grow.

Ask Clear Questions
It’s like you’re back in high school sitting in the class you despised most. Your teacher hands you the test and when you read the question, you have no idea what you’re being asked. Don’t be that teacher. Instead, be as precise as you can. For example, instead of asking “Did you like the product?” ask “What feature did you like best about the product?” The latter question requires more in depth analysis than simply a ‘yes’ or ‘no’ answer.

Watch the Wording
Also, beware of how you choose to word your questions. Research professional Carey Azzara pointed out that when companies ask their clients to rate something “lower than expected” or “higher than expected,” you assume that everybody came in with the same expectations. This is never true, and it can be fixed by simply rewording your questions to be more precise.

Objection, Leading the Witness
It’s easy to let your own voice get in the way of what you’re trying to ask your customers. Since you are trying to gain feedback about something near and dear to you, it’s easy to set the questions up for positive feedback. You might ask clients about their favorite features of a new product, but you fail to ask them what they thought was flawed.

Another form of leading the customer happens when companies list a fact that portrays your company in a positive light, and then ask a question. While this seems like a good idea, you’re asking clients to make an assumption based off the information you have provided. Avoid these leading questions and other forms that could sway the feedback you receive.

Put it to Use
Now that you have all the facts you need, make sure you take the time to analyze what that means for the future of the company or the product. Customers will take notice if you implement the changes, but they will also notice if you don’t listen to what they have to say. It’s crucial for customer satisfaction that you understand what your clients want from you. If you aren’t gaining feedback anonymously, don’t be afraid to ask follow up questions if you don’t understand a response that you’ve received.