Our website highlights some of the signs we have produced and installed during our many years of operation. To see a small selection, check out our Project Gallery and Sign Product Links. For some quick examples, see below:
- ADA, Suite and Wayfinding signs are needed in every every space - retail or corporate.
- Channel Letters are top of the line signs that attract the most attention and get the best results.
- Digital Graphics are a great option for interior, exterior, vehicles and more.
- Dimensional Letters (not internally illuminated) are an excellent choice for exterior or interior signs.
- Reception or Lobby Signs can make a bold statement and welcome visitors to your space.
- Exterior Signs have many options such as sandblasted, dimensional, plaques, electrical, handpainted, traffic/wayfinding and more.
- Monument Signs offer companies the chance to advertise in high traffic areas.
- Vinyl Graphics are an easy and simple solution for windows, panel signs, vehicles, and interior design elements.
- We also specialize in traffic or parking signs, directional signs, or tradeshow supplies, and have many solutions to fit your needs.
Request an Estimate
To request a sign or graphic estimate or get help with a project, visit our Products & Services area. To find helpful information, search Resources & Support. To learn more about us, browse through our Company Information section. Miramar Sign Works & Graphics is a vendor for today and tomorrow!
We also offer green sign products and work with environmentally friendly vendors.
GEMINI INCORPORATED, Awarded the Minnesota Green Star Facility Award from the Minnesota Pollution Control Agency. Feel free to go to the Site Search at any time if you're having trouble locating a particular item. If there's anything we can do to improve our site, please let us know.
Marketing Beyond Demographics
There’s a difference between knowing your target audience and knowing your target audience.
It’s similar to the different levels of knowing your spouse—there’s the newlywed phase where you’re still learning that they sleep in their socks and hate lima beans and then there’s the been-married-25-years phase where you can be completely uninhibited and walk around in your undies.
As marketers, you should strive for the undies-level of knowledge of your target market. (No, we’re not saying you should show up to your next meeting pantless). But you should know them beyond simple demographics.
Demographics tell you their most basic information—age, gender, geographic location, etc.—and chances are, your business is already utilizing these stats on your existing customers.
Psychographics, however, delve deeper. Including information such as lifestyle choices, behaviors, internal attitudes, what motivates them to buy, psychographics give you insight into why they buy whereas demographics is simply who’s buying.
Utilizing a combination of psychographics and demographics allows you to create a richer brand experience for consumers.
How do you go about compiling psychographics? A survey is the easiest method. Send one out to your current available email list asking them questions such as:
- What made them decide to buy your product?
- What do they like about your competitor’s product?
- What are their interests, hobbies or pastimes?
- Are they extroverted or introverted? Analytical or emotional? Etc.
- What kind of environment do they thrive in?
Other methods of obtaining useful psychographic information would include oral interviews, focus groups or employee observations. Pick the method that’s most effective for your company.
And remember, in using a combination of both demographics and psychographics, you’re getting a leg up on the competition and gaining a deeper understanding of your current and future clients. In searching for a deeper understanding of what makes your customers tick, you’re striving to maximize the potential of your business. The more you know them, the easier it is to allow your business to satisfy their wants and needs.
